Dynamic strategy for sustainable business development: mania or hazard?
The main goal of this paper is to present a practical model of sustainability ratio. In this context, the study provides an analysis of theoretical literature sources in area of strategy evaluation and possible measurement of success. The purpose of presented research was to discover the impact o...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2013-06-01
|
| Series: | Amfiteatru Economic |
| Subjects: | |
| Online Access: | http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1212 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | The main goal of this paper is to present a practical model of sustainability ratio. In this
context, the study provides an analysis of theoretical literature sources in area of strategy
evaluation and possible measurement of success. The purpose of presented research was to
discover the impact of external business environment factors (based on previous PESTLE
analysis) on current strategic behavior in small and medium sized business area. The survey
was conducted on SMEs in the Czech Republic in 2011 within own research project. The
proposed model of sustainability ratio incorporates dynamic behavior and shows how
manipulating certain items can alter outcomes in the strategic system in a predicable way.
As a contribution to the literature, the paper highlights on the flexibility of business strategy
types and which items are the most important for strategy making in an uncertain and
turbulent environment. |
|---|---|
| ISSN: | 1582-9146 2247-9104 |