Understanding Visitors’ Responses to Intelligent Transportation System in a Tourist City with a Mixed Ranked Logit Model

One important function of Intelligent Transportation System (ITS) applied in tourist cities is to improve visitors’ mobility by releasing real-time transportation information and then shifting tourists from individual vehicles to intelligent public transit. The objective of this research is to quant...

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Main Authors: Yang Liu, Jing Shi, Meiying Jian
Format: Article
Language:English
Published: Wiley 2017-01-01
Series:Journal of Advanced Transportation
Online Access:http://dx.doi.org/10.1155/2017/8652053
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author Yang Liu
Jing Shi
Meiying Jian
author_facet Yang Liu
Jing Shi
Meiying Jian
author_sort Yang Liu
collection DOAJ
description One important function of Intelligent Transportation System (ITS) applied in tourist cities is to improve visitors’ mobility by releasing real-time transportation information and then shifting tourists from individual vehicles to intelligent public transit. The objective of this research is to quantify visitors’ psychological and behavioral responses to tourism-related ITS. Designed with a Mixed Ranked Logit Model (MRLM) with random coefficients that was capable of evaluating potential effects from information uncertainty and other relevant factors on tourists’ transport choices, an on-site and a subsequent web-based stated preference survey were conducted in a representative tourist city (Chengde, China). Simulated maximum-likelihood procedure was used to estimate random coefficients. Results indicate that tourists generally perceive longer travel time and longer wait time if real-time information is not available. ITS information is able to reduce tourists’ perceived uncertainty and stimulating transport modal shifts. This novel MRLM contributes a new derivation model to logit model family and for the first time proposes an applicable methodology to assess useful features of ITS for tourists.
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institution OA Journals
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spelling doaj-art-8b3a5632af9d4c2d9f68cfd7f44f35142025-08-20T02:09:25ZengWileyJournal of Advanced Transportation0197-67292042-31952017-01-01201710.1155/2017/86520538652053Understanding Visitors’ Responses to Intelligent Transportation System in a Tourist City with a Mixed Ranked Logit ModelYang Liu0Jing Shi1Meiying Jian2Department of Civil Engineering, Tsinghua University, Beijing 100084, ChinaDepartment of Civil Engineering, Tsinghua University, Beijing 100084, ChinaDepartment of Civil Engineering, Tsinghua University, Beijing 100084, ChinaOne important function of Intelligent Transportation System (ITS) applied in tourist cities is to improve visitors’ mobility by releasing real-time transportation information and then shifting tourists from individual vehicles to intelligent public transit. The objective of this research is to quantify visitors’ psychological and behavioral responses to tourism-related ITS. Designed with a Mixed Ranked Logit Model (MRLM) with random coefficients that was capable of evaluating potential effects from information uncertainty and other relevant factors on tourists’ transport choices, an on-site and a subsequent web-based stated preference survey were conducted in a representative tourist city (Chengde, China). Simulated maximum-likelihood procedure was used to estimate random coefficients. Results indicate that tourists generally perceive longer travel time and longer wait time if real-time information is not available. ITS information is able to reduce tourists’ perceived uncertainty and stimulating transport modal shifts. This novel MRLM contributes a new derivation model to logit model family and for the first time proposes an applicable methodology to assess useful features of ITS for tourists.http://dx.doi.org/10.1155/2017/8652053
spellingShingle Yang Liu
Jing Shi
Meiying Jian
Understanding Visitors’ Responses to Intelligent Transportation System in a Tourist City with a Mixed Ranked Logit Model
Journal of Advanced Transportation
title Understanding Visitors’ Responses to Intelligent Transportation System in a Tourist City with a Mixed Ranked Logit Model
title_full Understanding Visitors’ Responses to Intelligent Transportation System in a Tourist City with a Mixed Ranked Logit Model
title_fullStr Understanding Visitors’ Responses to Intelligent Transportation System in a Tourist City with a Mixed Ranked Logit Model
title_full_unstemmed Understanding Visitors’ Responses to Intelligent Transportation System in a Tourist City with a Mixed Ranked Logit Model
title_short Understanding Visitors’ Responses to Intelligent Transportation System in a Tourist City with a Mixed Ranked Logit Model
title_sort understanding visitors responses to intelligent transportation system in a tourist city with a mixed ranked logit model
url http://dx.doi.org/10.1155/2017/8652053
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AT meiyingjian understandingvisitorsresponsestointelligenttransportationsysteminatouristcitywithamixedrankedlogitmodel