THE CORPORATE CULTURE IN CONDITIONS OF MODERN BUSINESS ENVIRONMENT: PHILOSOPHICAL-CULTURAL ANALYSIS
From the perspective of the methodology of philosophical and cultural analysis, the specifics and principles of functioning of modern business environment and its business culture are considered, an important component of which is a new form of organizational culture-corporate culture. The corporate...
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| Format: | Article |
| Language: | English |
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Saint Petersburg Electrotechnical University
2017-10-01
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| Series: | Дискурс |
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| Online Access: | https://discourse.elpub.ru/jour/article/view/135 |
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| author | R. I. Mamina S. I. Tsareva |
| author_facet | R. I. Mamina S. I. Tsareva |
| author_sort | R. I. Mamina |
| collection | DOAJ |
| description | From the perspective of the methodology of philosophical and cultural analysis, the specifics and principles of functioning of modern business environment and its business culture are considered, an important component of which is a new form of organizational culture-corporate culture. The corporate culture is explored as a modern socio-cultural phenomenon, reflecting the leading trends in social development in the global economy and digital technologies. The article considers a system of value bases that defines corporate culture and culture as a new type of organization, both as a new form of business culture, and as a new level of management based on the nomination of human capital as the main asset of any organization. Particular attention is paid to the attributive component of the value kernel of the corporate culture of the organization in the conditions of digital realities, which is expressed, first of all, in the system of modern branding. |
| format | Article |
| id | doaj-art-8affc71562964518840159a965093f0b |
| institution | Kabale University |
| issn | 2412-8562 2658-7777 |
| language | English |
| publishDate | 2017-10-01 |
| publisher | Saint Petersburg Electrotechnical University |
| record_format | Article |
| series | Дискурс |
| spelling | doaj-art-8affc71562964518840159a965093f0b2025-08-20T03:57:36ZengSaint Petersburg Electrotechnical UniversityДискурс2412-85622658-77772017-10-0105162510.32603/2412-8562-2017-0-5-16-25134THE CORPORATE CULTURE IN CONDITIONS OF MODERN BUSINESS ENVIRONMENT: PHILOSOPHICAL-CULTURAL ANALYSISR. I. Mamina0S. I. Tsareva1Saint Petersburg Electrotechnical University «LETI»Saint Petersburg Electrotechnical University «LETI»From the perspective of the methodology of philosophical and cultural analysis, the specifics and principles of functioning of modern business environment and its business culture are considered, an important component of which is a new form of organizational culture-corporate culture. The corporate culture is explored as a modern socio-cultural phenomenon, reflecting the leading trends in social development in the global economy and digital technologies. The article considers a system of value bases that defines corporate culture and culture as a new type of organization, both as a new form of business culture, and as a new level of management based on the nomination of human capital as the main asset of any organization. Particular attention is paid to the attributive component of the value kernel of the corporate culture of the organization in the conditions of digital realities, which is expressed, first of all, in the system of modern branding.https://discourse.elpub.ru/jour/article/view/135corporate culturebusiness environmentbusiness culturebusiness reputationphilosophical and cultural analysissocio-cultural spacevaluesbranding |
| spellingShingle | R. I. Mamina S. I. Tsareva THE CORPORATE CULTURE IN CONDITIONS OF MODERN BUSINESS ENVIRONMENT: PHILOSOPHICAL-CULTURAL ANALYSIS Дискурс corporate culture business environment business culture business reputation philosophical and cultural analysis socio-cultural space values branding |
| title | THE CORPORATE CULTURE IN CONDITIONS OF MODERN BUSINESS ENVIRONMENT: PHILOSOPHICAL-CULTURAL ANALYSIS |
| title_full | THE CORPORATE CULTURE IN CONDITIONS OF MODERN BUSINESS ENVIRONMENT: PHILOSOPHICAL-CULTURAL ANALYSIS |
| title_fullStr | THE CORPORATE CULTURE IN CONDITIONS OF MODERN BUSINESS ENVIRONMENT: PHILOSOPHICAL-CULTURAL ANALYSIS |
| title_full_unstemmed | THE CORPORATE CULTURE IN CONDITIONS OF MODERN BUSINESS ENVIRONMENT: PHILOSOPHICAL-CULTURAL ANALYSIS |
| title_short | THE CORPORATE CULTURE IN CONDITIONS OF MODERN BUSINESS ENVIRONMENT: PHILOSOPHICAL-CULTURAL ANALYSIS |
| title_sort | corporate culture in conditions of modern business environment philosophical cultural analysis |
| topic | corporate culture business environment business culture business reputation philosophical and cultural analysis socio-cultural space values branding |
| url | https://discourse.elpub.ru/jour/article/view/135 |
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