Transforming public relations practices in the digital age: A case study of the role of AI influencer Arbie Seo
Digital transformation has brought significant changes in Public Relations (PR) practices, including the emergence of the phenomenon of AI influence that is influencing the way organizations build relationships with the public. This study aims to explore the role of AI influencers in PR communicatio...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)
2025-07-01
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| Series: | Jurnal Aspikom |
| Subjects: | |
| Online Access: | https://jurnalaspikom.org/index.php/aspikom/article/view/1468 |
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