How user-generated content advertising influences consumer attitudes, trust and purchase intention of products and services
Due to the rapid advancement of new technologies in business, marketers’ dependency on usergenerated content (UGC) is rising. This study therefore seeks to elucidate the importance of usergenerated content in creating sales and establishing relationships with customers. Convenience non-probability...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1548 |
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