Traditional vs. digital: A framework for tourism destination marketing planning process
Tourism destinations represent a central element of research in tourism, given that the majority of the tourist activities take place in them. Accordingly, this paper is aimed at highlighting the importance of adequate strategic management of tourism destinations, as well as the key role of strategi...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Toplica Academy of Applied Studies, Department of Business Studies Blace
2024-06-01
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| Series: | BizInfo |
| Subjects: | |
| Online Access: | https://bizinfo.edu.rs/index.php/bizinfo/article/view/343 |
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| _version_ | 1850159177330065408 |
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| author | Sonja Zlatanov Marko Gašić Jelena Janković-Filipović |
| author_facet | Sonja Zlatanov Marko Gašić Jelena Janković-Filipović |
| author_sort | Sonja Zlatanov |
| collection | DOAJ |
| description | Tourism destinations represent a central element of research in tourism, given that the majority of the tourist activities take place in them. Accordingly, this paper is aimed at highlighting the importance of adequate strategic management of tourism destinations, as well as the key role of strategic marketing management of tourism destinations. This paper presents the review of literature devoted to the stages of the tourism destination marketing planning process, as well as the literature devoted to the differences between traditional and digital marketing planning process in all sectors, without directly focusing on tourism. Accordingly, the contribution of this paper lies in connecting the two subjects and proposing the framework for tourism destinations digital marketing planning process. |
| format | Article |
| id | doaj-art-8a98131774f1452c9eb4d734cfe7f11d |
| institution | OA Journals |
| issn | 2217-2769 2406-2324 |
| language | English |
| publishDate | 2024-06-01 |
| publisher | Toplica Academy of Applied Studies, Department of Business Studies Blace |
| record_format | Article |
| series | BizInfo |
| spelling | doaj-art-8a98131774f1452c9eb4d734cfe7f11d2025-08-20T02:23:39ZengToplica Academy of Applied Studies, Department of Business Studies BlaceBizInfo2217-27692406-23242024-06-01151818710.5937/bizinfo2401081Z330Traditional vs. digital: A framework for tourism destination marketing planning processSonja Zlatanov0Marko Gašić1Jelena Janković-Filipović2Toplica Academy of Applied Studies, Department of Business School Blace, SerbiaToplica Academy of Applied Studies, Department of Business School Blace, SerbiaHigh School Žitorađa, SerbiaTourism destinations represent a central element of research in tourism, given that the majority of the tourist activities take place in them. Accordingly, this paper is aimed at highlighting the importance of adequate strategic management of tourism destinations, as well as the key role of strategic marketing management of tourism destinations. This paper presents the review of literature devoted to the stages of the tourism destination marketing planning process, as well as the literature devoted to the differences between traditional and digital marketing planning process in all sectors, without directly focusing on tourism. Accordingly, the contribution of this paper lies in connecting the two subjects and proposing the framework for tourism destinations digital marketing planning process.https://bizinfo.edu.rs/index.php/bizinfo/article/view/343digital marketingstrategic marketing managementtourism destinationsframework |
| spellingShingle | Sonja Zlatanov Marko Gašić Jelena Janković-Filipović Traditional vs. digital: A framework for tourism destination marketing planning process BizInfo digital marketing strategic marketing management tourism destinations framework |
| title | Traditional vs. digital: A framework for tourism destination marketing planning process |
| title_full | Traditional vs. digital: A framework for tourism destination marketing planning process |
| title_fullStr | Traditional vs. digital: A framework for tourism destination marketing planning process |
| title_full_unstemmed | Traditional vs. digital: A framework for tourism destination marketing planning process |
| title_short | Traditional vs. digital: A framework for tourism destination marketing planning process |
| title_sort | traditional vs digital a framework for tourism destination marketing planning process |
| topic | digital marketing strategic marketing management tourism destinations framework |
| url | https://bizinfo.edu.rs/index.php/bizinfo/article/view/343 |
| work_keys_str_mv | AT sonjazlatanov traditionalvsdigitalaframeworkfortourismdestinationmarketingplanningprocess AT markogasic traditionalvsdigitalaframeworkfortourismdestinationmarketingplanningprocess AT jelenajankovicfilipovic traditionalvsdigitalaframeworkfortourismdestinationmarketingplanningprocess |