Social Media Impact on Young Consumers’ Behavior: A Consideration of Purchase Decision-Making Drivers, and the Mediating Role of E-Marketing for Achieving Business Leadership

Social Media Impact on Young Consumers’ Behavior: A Consideration of Purchase Decision-Making Drivers, and the Mediating Role of E-Marketing for Achieving Business Leadership

Social networking is vital in shaping digital marketing strategies and consumer purchasing decisions across demographics. This study, involving 900 youths from the University of Algiers 03 during the school year 2024-2025, investigates social media’s influence on purchasing behavior, focusing on age...

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Bibliographic Details
Main Authors: Nadia Hima, Djamel Benarous, Bilal Louail, Walid Hamadi
Format: Article
Language:English
Published: Academic Research and Publishing UG (AR&P) 2025-03-01
Series:Business Ethics and Leadership
Subjects:
age and gender differences
business leadership
client-oriented marketing
consumer interests and behavior
e-marketing
purchase decisions
social media
Online Access:https://armgpublishing.com/wp-content/uploads/2025/04/BEL_1_2025_3.pdf
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