Big data analytics capabilities (BDAC) and sustainability reporting on Facebook: Does tone at the top matter?

This study examines the impact of big data analytics capabilities (BDAC) on sustainability reporting disclosure on Facebook (SRDF) and the moderating impact of tone at the top’s attributes on the relationship between BDAC and SRDF. A total of 100 publicly listed companies (PLCs) in Malaysia that men...

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Main Authors: Fareyha Said, Dalilawati Zainal, Azlina Abdul Jalil
Format: Article
Language:English
Published: Taylor & Francis Group 2023-12-01
Series:Cogent Business & Management
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2023.2186745
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author Fareyha Said
Dalilawati Zainal
Azlina Abdul Jalil
author_facet Fareyha Said
Dalilawati Zainal
Azlina Abdul Jalil
author_sort Fareyha Said
collection DOAJ
description This study examines the impact of big data analytics capabilities (BDAC) on sustainability reporting disclosure on Facebook (SRDF) and the moderating impact of tone at the top’s attributes on the relationship between BDAC and SRDF. A total of 100 publicly listed companies (PLCs) in Malaysia that mentioned using social media during the year 2019 were chosen as this study’s sample. This study was underpinned by positivist research paradigm and used quantitative data collection methods (questionnaire and content analysis). Based on the structural equation modelling (SEM) employed, the results of the study showed that BDAC implementation had a significant impact on SRDF. The presence of a specific tone (certainty) at the top in Chief Executive Officer’s (CEO) letters strengthened the relationship between BDAC and SRDF, but other attributes of tone at the top showed insignificant results. This study acknowledges the important contribution of dynamic capabilities, such as BDAC and a specific tone at the top, i.e., certainty, in promoting sustainability reporting on social media from the perspective of dynamic capabilities view (DCV) theory. Thus, companies are suggested to implement BDAC and communicate certainty in the tone at the top to improve their sustainability reporting on social media, particularly on Facebook.
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spelling doaj-art-8a8c26a2c39f4e1fb78ed8f0cdcf14a42025-08-20T03:08:23ZengTaylor & Francis GroupCogent Business & Management2331-19752023-12-0110110.1080/23311975.2023.2186745Big data analytics capabilities (BDAC) and sustainability reporting on Facebook: Does tone at the top matter?Fareyha Said0Dalilawati Zainal1Azlina Abdul Jalil2Department of Accounting, Faculty of Business and Economics, University of Malaya, 50603, Kuala Lumpur, MalaysiaDepartment of Accounting, Faculty of Business and Economics, University of Malaya, 50603, Kuala Lumpur, MalaysiaDepartment of Accounting, Faculty of Business and Economics, University of Malaya, 50603, Kuala Lumpur, MalaysiaThis study examines the impact of big data analytics capabilities (BDAC) on sustainability reporting disclosure on Facebook (SRDF) and the moderating impact of tone at the top’s attributes on the relationship between BDAC and SRDF. A total of 100 publicly listed companies (PLCs) in Malaysia that mentioned using social media during the year 2019 were chosen as this study’s sample. This study was underpinned by positivist research paradigm and used quantitative data collection methods (questionnaire and content analysis). Based on the structural equation modelling (SEM) employed, the results of the study showed that BDAC implementation had a significant impact on SRDF. The presence of a specific tone (certainty) at the top in Chief Executive Officer’s (CEO) letters strengthened the relationship between BDAC and SRDF, but other attributes of tone at the top showed insignificant results. This study acknowledges the important contribution of dynamic capabilities, such as BDAC and a specific tone at the top, i.e., certainty, in promoting sustainability reporting on social media from the perspective of dynamic capabilities view (DCV) theory. Thus, companies are suggested to implement BDAC and communicate certainty in the tone at the top to improve their sustainability reporting on social media, particularly on Facebook.https://www.tandfonline.com/doi/10.1080/23311975.2023.2186745dynamic capability viewsustainability reportingFacebookbig data analytics capabilitiestone at the top
spellingShingle Fareyha Said
Dalilawati Zainal
Azlina Abdul Jalil
Big data analytics capabilities (BDAC) and sustainability reporting on Facebook: Does tone at the top matter?
Cogent Business & Management
dynamic capability view
sustainability reporting
Facebook
big data analytics capabilities
tone at the top
title Big data analytics capabilities (BDAC) and sustainability reporting on Facebook: Does tone at the top matter?
title_full Big data analytics capabilities (BDAC) and sustainability reporting on Facebook: Does tone at the top matter?
title_fullStr Big data analytics capabilities (BDAC) and sustainability reporting on Facebook: Does tone at the top matter?
title_full_unstemmed Big data analytics capabilities (BDAC) and sustainability reporting on Facebook: Does tone at the top matter?
title_short Big data analytics capabilities (BDAC) and sustainability reporting on Facebook: Does tone at the top matter?
title_sort big data analytics capabilities bdac and sustainability reporting on facebook does tone at the top matter
topic dynamic capability view
sustainability reporting
Facebook
big data analytics capabilities
tone at the top
url https://www.tandfonline.com/doi/10.1080/23311975.2023.2186745
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AT dalilawatizainal bigdataanalyticscapabilitiesbdacandsustainabilityreportingonfacebookdoestoneatthetopmatter
AT azlinaabduljalil bigdataanalyticscapabilitiesbdacandsustainabilityreportingonfacebookdoestoneatthetopmatter