Communication channel preference for raising rabies awareness among dog owners in Thailand: A nationwide study
Rabies is a severe zoonotic disease with potentially fatal consequences. Effective communication channels are crucial for disseminating key rabies prevention and control messages to target populations. This study examined how dog owners' demographic factors influenced communication channels in...
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| Format: | Article |
| Language: | English |
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Elsevier
2025-06-01
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| Series: | One Health |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2352771424002817 |
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| author | Wagee Worrawattanatam Wongsaton Ektasaeng Phakwat Pornsuksant Sarin Suwanpakdee Sith Premashthira Anuwat Wiratsudakul |
| author_facet | Wagee Worrawattanatam Wongsaton Ektasaeng Phakwat Pornsuksant Sarin Suwanpakdee Sith Premashthira Anuwat Wiratsudakul |
| author_sort | Wagee Worrawattanatam |
| collection | DOAJ |
| description | Rabies is a severe zoonotic disease with potentially fatal consequences. Effective communication channels are crucial for disseminating key rabies prevention and control messages to target populations. This study examined how dog owners' demographic factors influenced communication channels in Thailand. We distributed a questionnaire survey to retrieve general demographic data of participants and the ranks of their communication channels. We used the mean ranking score to assess the most accessible and commonly used platforms. Univariate and multiple logistic regression methods were used to determine the association between each demographic feature and the preference for communication. In total, 476 participants were involved across all regions of Thailand. Village health volunteers represented the most selected channel, as identified by the mean ranking (3.32), followed by public loudspeaker (3.30) and television (2.93). Age, occupation, region, and cat ownership significantly influenced how people chose the channels. Moreover, farmers likely received information from various sources, and elderly individuals generally preferred to receive information about rabies from administrative authorities, such as village heads. These results can benefit policymakers aiming to enhance communication strategies in public health. This study enhances rabies risk communication and aligns with global health initiatives to eliminate dog-mediated rabies by 2030. |
| format | Article |
| id | doaj-art-8a8298243d45408b8da9a933cc53da4e |
| institution | Kabale University |
| issn | 2352-7714 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Elsevier |
| record_format | Article |
| series | One Health |
| spelling | doaj-art-8a8298243d45408b8da9a933cc53da4e2025-08-20T03:47:20ZengElsevierOne Health2352-77142025-06-012010095510.1016/j.onehlt.2024.100955Communication channel preference for raising rabies awareness among dog owners in Thailand: A nationwide studyWagee Worrawattanatam0Wongsaton Ektasaeng1Phakwat Pornsuksant2Sarin Suwanpakdee3Sith Premashthira4Anuwat Wiratsudakul5Faculty of Veterinary Science, Mahidol University, Nakhon Pathom, ThailandFaculty of Veterinary Science, Mahidol University, Nakhon Pathom, ThailandFaculty of Veterinary Science, Mahidol University, Nakhon Pathom, ThailandDepartment of Clinical Sciences and Public Health, and the Monitoring and Surveillance Center for Zoonotic Diseases in Wildlife and Exotic Animals, Faculty of Veterinary Science, Mahidol University, Nakhon Pathom, ThailandDepartment of Livestock Development, Bangkok, ThailandDepartment of Clinical Sciences and Public Health, and the Monitoring and Surveillance Center for Zoonotic Diseases in Wildlife and Exotic Animals, Faculty of Veterinary Science, Mahidol University, Nakhon Pathom, Thailand; Corresponding author.Rabies is a severe zoonotic disease with potentially fatal consequences. Effective communication channels are crucial for disseminating key rabies prevention and control messages to target populations. This study examined how dog owners' demographic factors influenced communication channels in Thailand. We distributed a questionnaire survey to retrieve general demographic data of participants and the ranks of their communication channels. We used the mean ranking score to assess the most accessible and commonly used platforms. Univariate and multiple logistic regression methods were used to determine the association between each demographic feature and the preference for communication. In total, 476 participants were involved across all regions of Thailand. Village health volunteers represented the most selected channel, as identified by the mean ranking (3.32), followed by public loudspeaker (3.30) and television (2.93). Age, occupation, region, and cat ownership significantly influenced how people chose the channels. Moreover, farmers likely received information from various sources, and elderly individuals generally preferred to receive information about rabies from administrative authorities, such as village heads. These results can benefit policymakers aiming to enhance communication strategies in public health. This study enhances rabies risk communication and aligns with global health initiatives to eliminate dog-mediated rabies by 2030.http://www.sciencedirect.com/science/article/pii/S2352771424002817EpidemiologyHealth literacyRisk communicationZoonosis |
| spellingShingle | Wagee Worrawattanatam Wongsaton Ektasaeng Phakwat Pornsuksant Sarin Suwanpakdee Sith Premashthira Anuwat Wiratsudakul Communication channel preference for raising rabies awareness among dog owners in Thailand: A nationwide study One Health Epidemiology Health literacy Risk communication Zoonosis |
| title | Communication channel preference for raising rabies awareness among dog owners in Thailand: A nationwide study |
| title_full | Communication channel preference for raising rabies awareness among dog owners in Thailand: A nationwide study |
| title_fullStr | Communication channel preference for raising rabies awareness among dog owners in Thailand: A nationwide study |
| title_full_unstemmed | Communication channel preference for raising rabies awareness among dog owners in Thailand: A nationwide study |
| title_short | Communication channel preference for raising rabies awareness among dog owners in Thailand: A nationwide study |
| title_sort | communication channel preference for raising rabies awareness among dog owners in thailand a nationwide study |
| topic | Epidemiology Health literacy Risk communication Zoonosis |
| url | http://www.sciencedirect.com/science/article/pii/S2352771424002817 |
| work_keys_str_mv | AT wageeworrawattanatam communicationchannelpreferenceforraisingrabiesawarenessamongdogownersinthailandanationwidestudy AT wongsatonektasaeng communicationchannelpreferenceforraisingrabiesawarenessamongdogownersinthailandanationwidestudy AT phakwatpornsuksant communicationchannelpreferenceforraisingrabiesawarenessamongdogownersinthailandanationwidestudy AT sarinsuwanpakdee communicationchannelpreferenceforraisingrabiesawarenessamongdogownersinthailandanationwidestudy AT sithpremashthira communicationchannelpreferenceforraisingrabiesawarenessamongdogownersinthailandanationwidestudy AT anuwatwiratsudakul communicationchannelpreferenceforraisingrabiesawarenessamongdogownersinthailandanationwidestudy |