Social marketing: can we utilize marketing concepts and techniques for the promotion of social objectives?
Social marketing emerged as a valuable commercial tactic in the 1970s; it was created by Philip Kotler and Gerald Zaltman. Its basic notion is that the same marketing ideologies that utilized to sell consumer goods can also be employed to promote concepts, attitudes, and behaviors. Rather than aimin...
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| Format: | Article |
| Language: | English |
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Academy Publishing Center
2022-06-01
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| Series: | Insights into Language, Culture and Communication |
| Subjects: | |
| Online Access: | http://apc.aast.edu/ojs/index.php/ILCC/article/view/484 |
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