Le traitement des noms de produits dans la traduction francais-allemand

Product names play an important role in commerce today. From a translation theory point of view, it is implicitly supposed, however, that they do not raise translation problems. Indeed, translators are simply expected to render them in the target language without making any changes. The present stud...

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Bibliographic Details
Main Author: Alexander Künzli
Format: Article
Language:deu
Published: ZHAW 2005-07-01
Series:JoSTrans: The Journal of Specialised Translation
Online Access:https://www.jostrans.org/article/view/7242
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