A new method for assessing the marketing efficiency of agricultural marketing channels
Purpose. This study aims to introduce a new method for assessing the efficiency of agricultural marketing channels. This innovative method rectifies the deficiencies inherent in earlier methods by encircling all channel participants in evaluating marketing efficiency, thereby delivering a more detai...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Eastern European Research and Consulting
2024-06-01
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| Series: | Agricultural and Resource Economics |
| Subjects: | |
| Online Access: | https://are-journal.com/are/article/view/861 |
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