Interactive recommendation of social network communication between cities based on GNN and user preferences

To further enhance the effectiveness of interactive recommendation for intercity social network communication, the study proposes a novel interactive recommendation model for intercity social network communication. This model focuses on point-of-interest preference migration and recommendation model...

Full description

Saved in:
Bibliographic Details
Main Authors: Gao Yanbo, Zhang Lin
Format: Article
Language:English
Published: De Gruyter 2025-04-01
Series:Nonlinear Engineering
Subjects:
Online Access:https://doi.org/10.1515/nleng-2024-0068
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1850199747555491840
author Gao Yanbo
Zhang Lin
author_facet Gao Yanbo
Zhang Lin
author_sort Gao Yanbo
collection DOAJ
description To further enhance the effectiveness of interactive recommendation for intercity social network communication, the study proposes a novel interactive recommendation model for intercity social network communication. This model focuses on point-of-interest preference migration and recommendation modeling by integrating the self-attention mechanism, cross-attention mechanism, and graph neural network. The method effectively solves the problem of cross-city users’ interest point preference change and constructs a recommendation framework based on interest point heat. The experimental results showed that the recommendation accuracy of the new model was up to 93.52%. Compared with the existing more advanced recommendation methods, the recommendation coverage of Chengdu–Chongqing dining and food points of interest could be up to 96.72%. The recommendation coverage of Shanghai–Beijing business and residential and science, education, and culture points of interest could be up to 95.17%, and the maximum time reduction was 2.07 s. The contribution of this study is the introduction of a novel graph attention mechanism, which improves the accuracy and stability of recommendations. This provides an effective technical solution for intercity social network communication recommendations.
format Article
id doaj-art-8a2559e29de54849bd852fb2256785e3
institution OA Journals
issn 2192-8029
language English
publishDate 2025-04-01
publisher De Gruyter
record_format Article
series Nonlinear Engineering
spelling doaj-art-8a2559e29de54849bd852fb2256785e32025-08-20T02:12:33ZengDe GruyterNonlinear Engineering2192-80292025-04-01141100293610.1515/nleng-2024-0068Interactive recommendation of social network communication between cities based on GNN and user preferencesGao Yanbo0Zhang Lin1School of Literature and Media, Suzhou University, Suzhou, 234000, ChinaSchool of Literature and Media, Suzhou University, Suzhou, 234000, ChinaTo further enhance the effectiveness of interactive recommendation for intercity social network communication, the study proposes a novel interactive recommendation model for intercity social network communication. This model focuses on point-of-interest preference migration and recommendation modeling by integrating the self-attention mechanism, cross-attention mechanism, and graph neural network. The method effectively solves the problem of cross-city users’ interest point preference change and constructs a recommendation framework based on interest point heat. The experimental results showed that the recommendation accuracy of the new model was up to 93.52%. Compared with the existing more advanced recommendation methods, the recommendation coverage of Chengdu–Chongqing dining and food points of interest could be up to 96.72%. The recommendation coverage of Shanghai–Beijing business and residential and science, education, and culture points of interest could be up to 95.17%, and the maximum time reduction was 2.07 s. The contribution of this study is the introduction of a novel graph attention mechanism, which improves the accuracy and stability of recommendations. This provides an effective technical solution for intercity social network communication recommendations.https://doi.org/10.1515/nleng-2024-0068points of interestuser preferencesocial networksgatcasa
spellingShingle Gao Yanbo
Zhang Lin
Interactive recommendation of social network communication between cities based on GNN and user preferences
Nonlinear Engineering
points of interest
user preference
social networks
gat
ca
sa
title Interactive recommendation of social network communication between cities based on GNN and user preferences
title_full Interactive recommendation of social network communication between cities based on GNN and user preferences
title_fullStr Interactive recommendation of social network communication between cities based on GNN and user preferences
title_full_unstemmed Interactive recommendation of social network communication between cities based on GNN and user preferences
title_short Interactive recommendation of social network communication between cities based on GNN and user preferences
title_sort interactive recommendation of social network communication between cities based on gnn and user preferences
topic points of interest
user preference
social networks
gat
ca
sa
url https://doi.org/10.1515/nleng-2024-0068
work_keys_str_mv AT gaoyanbo interactiverecommendationofsocialnetworkcommunicationbetweencitiesbasedongnnanduserpreferences
AT zhanglin interactiverecommendationofsocialnetworkcommunicationbetweencitiesbasedongnnanduserpreferences