Relationship Between Health Benefit Perception Moderate Wine Consumption, Wine Label and Healthy Behaviour
Moderate wine consumption is, generally, the focus of various medical studies, while consumer behaviour research does not specifically centres on moderation in wine consumption. Wine consumption in moderation is an important part of various healthy diets; still, consumers need to make informed choic...
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MDPI AG
2025-05-01
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| Series: | Foods |
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| author | Anita Silvana Ilak Peršurić Ana Težak Damijanić Sanja Radeka |
| author_facet | Anita Silvana Ilak Peršurić Ana Težak Damijanić Sanja Radeka |
| author_sort | Anita Silvana Ilak Peršurić |
| collection | DOAJ |
| description | Moderate wine consumption is, generally, the focus of various medical studies, while consumer behaviour research does not specifically centres on moderation in wine consumption. Wine consumption in moderation is an important part of various healthy diets; still, consumers need to make informed choices when purchasing wine and the information printed on wine labels partially contributes to this process. Therefore, the main aims of this paper were to develop a scale for measuring perceptions of the health benefits associated with moderate wine consumption, and to test the effect of dietary habits and non-obligatory wine label information on the perception of the health benefits associated with moderate wine consumption. The data were collected on a sample of wine consumers who participated in an interdisciplinary experiment regarding the impact of moderate wine consumption on human health. Univariate, bivariate, and multivariate statistics were used. The consumers’ socio-demographic characteristics were used as a starting point in the analysis because they influence wine consumption. Gender was identified as a consistently important variable in predicting the perception of health benefits associated with moderate wine consumption. Health behaviour was a significant predictor along with gender, but after introducing non-obligatory wine label information, its significance in explaining the dependent variable was diminished. The results suggest that a consumer’s perception of the scale of moderate wine consumption is a unidimensional construct. Furthermore, the non-obligatory information on wine labels was identified and classified as either wine-related warnings or wine-related health benefits. |
| format | Article |
| id | doaj-art-8a0e14edf88349aba09f98eb14fbfdb4 |
| institution | OA Journals |
| issn | 2304-8158 |
| language | English |
| publishDate | 2025-05-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Foods |
| spelling | doaj-art-8a0e14edf88349aba09f98eb14fbfdb42025-08-20T02:23:07ZengMDPI AGFoods2304-81582025-05-011411193710.3390/foods14111937Relationship Between Health Benefit Perception Moderate Wine Consumption, Wine Label and Healthy BehaviourAnita Silvana Ilak Peršurić0Ana Težak Damijanić1Sanja Radeka2Department Economics and Agricultural Development, Institute of Agriculture and Tourism, 52440 Poreč, CroatiaDepartment Tourism, Institute of Agriculture and Tourism, 52440 Poreč, CroatiaDepartment Agriculture and Nutrition, Institute of Agriculture and Tourism, 52440 Poreč, CroatiaModerate wine consumption is, generally, the focus of various medical studies, while consumer behaviour research does not specifically centres on moderation in wine consumption. Wine consumption in moderation is an important part of various healthy diets; still, consumers need to make informed choices when purchasing wine and the information printed on wine labels partially contributes to this process. Therefore, the main aims of this paper were to develop a scale for measuring perceptions of the health benefits associated with moderate wine consumption, and to test the effect of dietary habits and non-obligatory wine label information on the perception of the health benefits associated with moderate wine consumption. The data were collected on a sample of wine consumers who participated in an interdisciplinary experiment regarding the impact of moderate wine consumption on human health. Univariate, bivariate, and multivariate statistics were used. The consumers’ socio-demographic characteristics were used as a starting point in the analysis because they influence wine consumption. Gender was identified as a consistently important variable in predicting the perception of health benefits associated with moderate wine consumption. Health behaviour was a significant predictor along with gender, but after introducing non-obligatory wine label information, its significance in explaining the dependent variable was diminished. The results suggest that a consumer’s perception of the scale of moderate wine consumption is a unidimensional construct. Furthermore, the non-obligatory information on wine labels was identified and classified as either wine-related warnings or wine-related health benefits.https://www.mdpi.com/2304-8158/14/11/1937consumerswinewine labelfoodhealth benefitsCroatia |
| spellingShingle | Anita Silvana Ilak Peršurić Ana Težak Damijanić Sanja Radeka Relationship Between Health Benefit Perception Moderate Wine Consumption, Wine Label and Healthy Behaviour Foods consumers wine wine label food health benefits Croatia |
| title | Relationship Between Health Benefit Perception Moderate Wine Consumption, Wine Label and Healthy Behaviour |
| title_full | Relationship Between Health Benefit Perception Moderate Wine Consumption, Wine Label and Healthy Behaviour |
| title_fullStr | Relationship Between Health Benefit Perception Moderate Wine Consumption, Wine Label and Healthy Behaviour |
| title_full_unstemmed | Relationship Between Health Benefit Perception Moderate Wine Consumption, Wine Label and Healthy Behaviour |
| title_short | Relationship Between Health Benefit Perception Moderate Wine Consumption, Wine Label and Healthy Behaviour |
| title_sort | relationship between health benefit perception moderate wine consumption wine label and healthy behaviour |
| topic | consumers wine wine label food health benefits Croatia |
| url | https://www.mdpi.com/2304-8158/14/11/1937 |
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