Du journal illustré au magazine moderne : l’hebdomadaire VU (1928-1940), un effort de moyennisation de l’avant-garde ? 

The weekly newspaper VU (1928-1940) is known for the avant-garde inspirations of its iconography and for its pioneer role in the history of photojournalism. The following study situates it at the heart of an international network, consisting on one hand of artists and typographers linking it to the...

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Main Author: Laura Truxa
Format: Article
Language:deu
Published: Dalhousie University 2022-01-01
Series:Belphégor
Subjects:
Online Access:https://journals.openedition.org/belphegor/4194
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author Laura Truxa
author_facet Laura Truxa
author_sort Laura Truxa
collection DOAJ
description The weekly newspaper VU (1928-1940) is known for the avant-garde inspirations of its iconography and for its pioneer role in the history of photojournalism. The following study situates it at the heart of an international network, consisting on one hand of artists and typographers linking it to the Union des Artistes Modernes, the Bauhaus and the New Typography, on the other of innovative media companies: the Deberny & Peignot foundry, the Dorland advertising agency and Condé Nast’s publications. VU’s unique design, a product of its creators’ aesthetic as well as commercial demands, dilutes elements of artistic modernism in a more ordinary visual modernity, borrowed from advertising or the specialised press. It seems to enable it to seduce a specific segment of the french middle-class, and to introduce a new hybrid formula, characterized by its miscellaneous editorial content and, to a great extent, defined by its graphic appearance. Neither a bourgeois journal, nor a popular illustrated weekly, VU signals the rise in France of the magazine format and of a middlebrow visual culture.
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publisher Dalhousie University
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spelling doaj-art-89fa00261e354a2d97966bb4ed9c95072025-08-20T02:34:06ZdeuDalhousie UniversityBelphégor1499-71852022-01-0119210.4000/belphegor.4194Du journal illustré au magazine moderne : l’hebdomadaire VU (1928-1940), un effort de moyennisation de l’avant-garde ? Laura TruxaThe weekly newspaper VU (1928-1940) is known for the avant-garde inspirations of its iconography and for its pioneer role in the history of photojournalism. The following study situates it at the heart of an international network, consisting on one hand of artists and typographers linking it to the Union des Artistes Modernes, the Bauhaus and the New Typography, on the other of innovative media companies: the Deberny & Peignot foundry, the Dorland advertising agency and Condé Nast’s publications. VU’s unique design, a product of its creators’ aesthetic as well as commercial demands, dilutes elements of artistic modernism in a more ordinary visual modernity, borrowed from advertising or the specialised press. It seems to enable it to seduce a specific segment of the french middle-class, and to introduce a new hybrid formula, characterized by its miscellaneous editorial content and, to a great extent, defined by its graphic appearance. Neither a bourgeois journal, nor a popular illustrated weekly, VU signals the rise in France of the magazine format and of a middlebrow visual culture.https://journals.openedition.org/belphegor/4194avant-gardeculture de massemiddlebrowmodernitédesign
spellingShingle Laura Truxa
Du journal illustré au magazine moderne : l’hebdomadaire VU (1928-1940), un effort de moyennisation de l’avant-garde ? 
Belphégor
avant-garde
culture de masse
middlebrow
modernité
design
title Du journal illustré au magazine moderne : l’hebdomadaire VU (1928-1940), un effort de moyennisation de l’avant-garde ? 
title_full Du journal illustré au magazine moderne : l’hebdomadaire VU (1928-1940), un effort de moyennisation de l’avant-garde ? 
title_fullStr Du journal illustré au magazine moderne : l’hebdomadaire VU (1928-1940), un effort de moyennisation de l’avant-garde ? 
title_full_unstemmed Du journal illustré au magazine moderne : l’hebdomadaire VU (1928-1940), un effort de moyennisation de l’avant-garde ? 
title_short Du journal illustré au magazine moderne : l’hebdomadaire VU (1928-1940), un effort de moyennisation de l’avant-garde ? 
title_sort du journal illustre au magazine moderne l hebdomadaire vu 1928 1940 un effort de moyennisation de l avant garde
topic avant-garde
culture de masse
middlebrow
modernité
design
url https://journals.openedition.org/belphegor/4194
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