FEATURES OF FRANCHISING REALIZATION IN LARGE TRADE NETWORKS IN THE RUSSIAN CONSUMER MARKET
The article makes an attempt to analyze the issue of franchising implementation as a tool of the modern retail trade development, and views the possible directions of a franchise project successful realization in order to promote Russia on highly profitable world markets.
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| Format: | Article |
| Language: | English |
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Tatar Educational Center “Taglimat” Ltd.
2012-06-01
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| Series: | Russian Journal of Economics and Law |
| Subjects: | |
| Online Access: | https://www.rusjel.ru/jour/article/view/832 |
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| _version_ | 1849333590860496896 |
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| author | O. S. Vasil'eva |
| author_facet | O. S. Vasil'eva |
| author_sort | O. S. Vasil'eva |
| collection | DOAJ |
| description | The article makes an attempt to analyze the issue of franchising implementation as a tool of the modern retail trade development, and views the possible directions of a franchise project successful realization in order to promote Russia on highly profitable world markets. |
| format | Article |
| id | doaj-art-89db44db1eb049ba85f0fad3a174f980 |
| institution | Kabale University |
| issn | 2782-2923 |
| language | English |
| publishDate | 2012-06-01 |
| publisher | Tatar Educational Center “Taglimat” Ltd. |
| record_format | Article |
| series | Russian Journal of Economics and Law |
| spelling | doaj-art-89db44db1eb049ba85f0fad3a174f9802025-08-20T03:45:48ZengTatar Educational Center “Taglimat” Ltd.Russian Journal of Economics and Law2782-29232012-06-01022125830FEATURES OF FRANCHISING REALIZATION IN LARGE TRADE NETWORKS IN THE RUSSIAN CONSUMER MARKETO. S. Vasil'eva0Russian State University for Trade and Commerce (Kazan)The article makes an attempt to analyze the issue of franchising implementation as a tool of the modern retail trade development, and views the possible directions of a franchise project successful realization in order to promote Russia on highly profitable world markets.https://www.rusjel.ru/jour/article/view/832franchisingfranchiseeconomyenterprisecompetitivenessresearch |
| spellingShingle | O. S. Vasil'eva FEATURES OF FRANCHISING REALIZATION IN LARGE TRADE NETWORKS IN THE RUSSIAN CONSUMER MARKET Russian Journal of Economics and Law franchising franchise economy enterprise competitiveness research |
| title | FEATURES OF FRANCHISING REALIZATION IN LARGE TRADE NETWORKS IN THE RUSSIAN CONSUMER MARKET |
| title_full | FEATURES OF FRANCHISING REALIZATION IN LARGE TRADE NETWORKS IN THE RUSSIAN CONSUMER MARKET |
| title_fullStr | FEATURES OF FRANCHISING REALIZATION IN LARGE TRADE NETWORKS IN THE RUSSIAN CONSUMER MARKET |
| title_full_unstemmed | FEATURES OF FRANCHISING REALIZATION IN LARGE TRADE NETWORKS IN THE RUSSIAN CONSUMER MARKET |
| title_short | FEATURES OF FRANCHISING REALIZATION IN LARGE TRADE NETWORKS IN THE RUSSIAN CONSUMER MARKET |
| title_sort | features of franchising realization in large trade networks in the russian consumer market |
| topic | franchising franchise economy enterprise competitiveness research |
| url | https://www.rusjel.ru/jour/article/view/832 |
| work_keys_str_mv | AT osvasileva featuresoffranchisingrealizationinlargetradenetworksintherussianconsumermarket |