Beyond Collapse: The Message of COVID–19 to the Sri Lankan Tourism Industry

The coronavirus (COVID – 19) is a grave and rapidly growing health concern, which not only affects Chinese economic growth but which also has a serious impact on the global economy. The tourism industry has made, and continues to make, a valuable contribution to Sri Lankan economic and socio cultura...

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Main Author: Sivanandamoorthy Sivesan
Format: Article
Language:English
Published: Istanbul University Press 2020-12-01
Series:Journal of Tourismology
Subjects:
Online Access:https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/9D3E4249D6B84BA48C02B084D3B702D0
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author Sivanandamoorthy Sivesan
author_facet Sivanandamoorthy Sivesan
author_sort Sivanandamoorthy Sivesan
collection DOAJ
description The coronavirus (COVID – 19) is a grave and rapidly growing health concern, which not only affects Chinese economic growth but which also has a serious impact on the global economy. The tourism industry has made, and continues to make, a valuable contribution to Sri Lankan economic and socio cultural development. This research study describes how far Sri Lanka tourism industry has collapsed due to the COVID – 19? how can Sri Lanka possibly reshape of as a leading tourist destination in the world market? This study suggests two phases of different strategies to reshape the Sri Lankan tourism market. Phase 01 deals with short terms remedies to the current problem which has arisen due to the health crisis. SLTDA should begin to work with the Ministry of Health and Indigenous Medical Services in the following ways: Issuing certificates to hotels to ensure the health and safety management of the hotels’ staff, tourists and host community as well as security and hygiene arrangements at airports. Preparing detailed guidelines to establish quarantine hotels with employee safety and ensuring health safety of tourist guides and tourism related business. Phase 02 deals with with long–term strategies to rebuild the tourism industry in Sri Lanka.
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issn 2459-1939
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spelling doaj-art-89c27c8f0cb144de8592cc9801aa84f72025-08-20T03:52:38ZengIstanbul University PressJournal of Tourismology2459-19392020-12-016214715310.26650/jot.2020.6.2.0007123456Beyond Collapse: The Message of COVID–19 to the Sri Lankan Tourism IndustrySivanandamoorthy Sivesan0https://orcid.org/0000-0001-8963-9895University of Jaffna, Jaffna, Sri-LankaThe coronavirus (COVID – 19) is a grave and rapidly growing health concern, which not only affects Chinese economic growth but which also has a serious impact on the global economy. The tourism industry has made, and continues to make, a valuable contribution to Sri Lankan economic and socio cultural development. This research study describes how far Sri Lanka tourism industry has collapsed due to the COVID – 19? how can Sri Lanka possibly reshape of as a leading tourist destination in the world market? This study suggests two phases of different strategies to reshape the Sri Lankan tourism market. Phase 01 deals with short terms remedies to the current problem which has arisen due to the health crisis. SLTDA should begin to work with the Ministry of Health and Indigenous Medical Services in the following ways: Issuing certificates to hotels to ensure the health and safety management of the hotels’ staff, tourists and host community as well as security and hygiene arrangements at airports. Preparing detailed guidelines to establish quarantine hotels with employee safety and ensuring health safety of tourist guides and tourism related business. Phase 02 deals with with long–term strategies to rebuild the tourism industry in Sri Lanka.https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/9D3E4249D6B84BA48C02B084D3B702D0tourismcovid – 19socio cultural developmenteconomiccontribution
spellingShingle Sivanandamoorthy Sivesan
Beyond Collapse: The Message of COVID–19 to the Sri Lankan Tourism Industry
Journal of Tourismology
tourism
covid – 19
socio cultural development
economic
contribution
title Beyond Collapse: The Message of COVID–19 to the Sri Lankan Tourism Industry
title_full Beyond Collapse: The Message of COVID–19 to the Sri Lankan Tourism Industry
title_fullStr Beyond Collapse: The Message of COVID–19 to the Sri Lankan Tourism Industry
title_full_unstemmed Beyond Collapse: The Message of COVID–19 to the Sri Lankan Tourism Industry
title_short Beyond Collapse: The Message of COVID–19 to the Sri Lankan Tourism Industry
title_sort beyond collapse the message of covid 19 to the sri lankan tourism industry
topic tourism
covid – 19
socio cultural development
economic
contribution
url https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/9D3E4249D6B84BA48C02B084D3B702D0
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