Strategy Selection to Enhance Customer Data Quality using AHP: Case Study of General Insurance Company (PT XYZ)
This study examines strategies to enhance customer data quality at PT XYZ, a general insurance company, which is crucial for strategic decision-making and revenue growth. The importance of this topic lies in its potential to significantly improve operational efficiency and customer satisfaction. The...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Gadjah Mada
2024-10-01
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| Series: | IJCCS (Indonesian Journal of Computing and Cybernetics Systems) |
| Subjects: | |
| Online Access: | https://jurnal.ugm.ac.id/ijccs/article/view/99263 |
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