Posmodernisme Kode Visual dalam Iklan Komersial
The development of ads and advertising raise some sociocultural issues concerning the sign being represented, image being constructed, information being delivered, meaning being acquired, and how everything affects perception, understanding, and public behavior. Advertising is attached to the produc...
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| Format: | Article |
| Language: | English |
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Universitas Islam Bandung
2006-06-01
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| Series: | MediaTor |
| Subjects: | |
| Online Access: | http://ejournal.unisba.ac.id/index.php/mediator/article/view/1219 |
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| _version_ | 1850211058881396736 |
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| author | Ferry Darmawan |
| author_facet | Ferry Darmawan |
| author_sort | Ferry Darmawan |
| collection | DOAJ |
| description | The development of ads and advertising raise some sociocultural issues concerning the sign being represented, image being constructed, information being delivered, meaning being acquired, and how everything affects perception, understanding, and public behavior. Advertising is attached to the product, offering images as values and moral reference for public. Advertising creates image of a product and assigns social relationship as reflected on status, prestige, and social class. Postmodernism establish a new form of signification: form follows fun. It is not the meaning, but the interplay between signs that considered the most important thing in advertising. |
| format | Article |
| id | doaj-art-894b61e8833f4be3ad2d815aa5f810fa |
| institution | OA Journals |
| issn | 1411-5883 |
| language | English |
| publishDate | 2006-06-01 |
| publisher | Universitas Islam Bandung |
| record_format | Article |
| series | MediaTor |
| spelling | doaj-art-894b61e8833f4be3ad2d815aa5f810fa2025-08-20T02:09:38ZengUniversitas Islam BandungMediaTor1411-58832006-06-0171103114979Posmodernisme Kode Visual dalam Iklan KomersialFerry Darmawan0Fikom Unisba Bidang Kajian Ilmu JurnalistikThe development of ads and advertising raise some sociocultural issues concerning the sign being represented, image being constructed, information being delivered, meaning being acquired, and how everything affects perception, understanding, and public behavior. Advertising is attached to the product, offering images as values and moral reference for public. Advertising creates image of a product and assigns social relationship as reflected on status, prestige, and social class. Postmodernism establish a new form of signification: form follows fun. It is not the meaning, but the interplay between signs that considered the most important thing in advertising.http://ejournal.unisba.ac.id/index.php/mediator/article/view/1219posmodernisme, iklan, tanda, penandaan, komunikasi |
| spellingShingle | Ferry Darmawan Posmodernisme Kode Visual dalam Iklan Komersial MediaTor posmodernisme, iklan, tanda, penandaan, komunikasi |
| title | Posmodernisme Kode Visual dalam Iklan Komersial |
| title_full | Posmodernisme Kode Visual dalam Iklan Komersial |
| title_fullStr | Posmodernisme Kode Visual dalam Iklan Komersial |
| title_full_unstemmed | Posmodernisme Kode Visual dalam Iklan Komersial |
| title_short | Posmodernisme Kode Visual dalam Iklan Komersial |
| title_sort | posmodernisme kode visual dalam iklan komersial |
| topic | posmodernisme, iklan, tanda, penandaan, komunikasi |
| url | http://ejournal.unisba.ac.id/index.php/mediator/article/view/1219 |
| work_keys_str_mv | AT ferrydarmawan posmodernismekodevisualdalamiklankomersial |