A Study of the Factors Influencing Information Literacy on Farmers' Willingness to Participate in E-Commerce: the Mediating Effects of Perceived Benefits and Perceived Risks, and the Moderating Effect of Government Support

A Study of the Factors Influencing Information Literacy on Farmers' Willingness to Participate in E-Commerce: the Mediating Effects of Perceived Benefits and Perceived Risks, and the Moderating Effect of Government Support

[Purpose/Significance] Promoting the digital transformation of agricultural product circulation through e-commerce has become a crucial way for rural revitalization in China. For three consecutive years, China's No. 1 Central Document has listed the high-quality development of agricultural e-co...

Full description

Saved in:
Bibliographic Details
Main Author: MA Ning, ZHANG Xiaoyi, LIU Qixuan
Format: Article
Language:zho
Published: Editorial Department of Journal of Library and Information Science in Agriculture 2025-02-01
Series:Nongye tushu qingbao xuebao
Subjects:
information literacy|agricultural e-commerce|benefits-risks|government support|willingness to participate
Online Access:http://nytsqb.aiijournal.com/fileup/1002-1248/PDF/1747741340773-1419085842.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items