ENTREPRENEURSHIP BY THE PUBLIC SECTOR IN THE FIELD OF CULTURE AND DESTINATION MANAGEMENT – A CASE STUDY FROM JIHLAVA IN CZECHIA
The article demonstrates a public sector approach to business in culture and tourism. It reveals the pursuit of different goals in the private and public sectors and the approach to elaborating development strategies. Using a case study from Jihlava in Czechia, we show through content-causal analysi...
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| Format: | Article |
| Language: | ces |
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Vydavatelství ZČU v Plzni
2025-07-01
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| Series: | Trendy v podnikání |
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