MARKETING ANALYZE OF JERUK SIAM (CITRUS NOBILUS LOURVAR) IN DESA PULAU JAMBU KECAMATAN KUOK KABUPATEN KAMPAR
ABSTRACT The marketing of Jeruk Siam principally is about the distribution of the fruits from the farmers to the consumers. This research aims ti analyze: the marketing function, marketing channels, cost, margin, profit, marketing efficiency, and the problem that faced by the marketing instituti...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Lancang Kuning
2015-08-01
|
| Series: | Jurnal Ilmiah Pertanian |
| Subjects: | |
| Online Access: | https://dev-journal.unilak.ac.id/index.php/jip/article/view/1271 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1825206492418015232 |
|---|---|
| author | Gita Dewanti Ermi Tety Suardi Tarumun |
| author_facet | Gita Dewanti Ermi Tety Suardi Tarumun |
| author_sort | Gita Dewanti |
| collection | DOAJ |
| description |
ABSTRACT
The marketing of Jeruk Siam principally is about the distribution of the fruits from the farmers to the consumers. This research aims ti analyze: the marketing function, marketing channels, cost, margin, profit, marketing efficiency, and the problem that faced by the marketing institution of Jeruk Siam in Desa Pulau Jambu Kecamatan Kuok Kabupaten Kampar.
This research uses the survey method and taking sample of the farmers by the census with the criteria, has minimal 1 hectare of firm land and the age of the plant is about 3-4 years. The sample determining of the marketing institution uses the snow ball sampling method by following the marketing channels. In this reseacrh there are three channels. Channel 1 is the distribution from the farmer to Swalayan Jumbo Mart (super grade, grade A, grade B), channel 2 is the distribution from the farmers-collector-retailer (grade B, grade C, usual grade), channel 3 is the distribution from the farmers to the retailres. The marketing function those are influence to the farmers are exchange function and marketing facility function.
The result of the research shows the efficient channel. Seen from the efficiency, channel 3 has 0,93%. Profit, channel 2 grade C has Rp. 1.290,21/kg. Marketing cost, channel 3 has Rp. 93,344/kg. Margin, channel 1 Super grade has Rp. 1.750/kg, and the farmer’s share, channel 3 has 95,19%. The problem of the farmers are the extreme weather, there is no irigation, anda plant disease, while the problems of the marketing institution is the endurance of the fruits for distributing to the far place.
|
| format | Article |
| id | doaj-art-892a2fb4090d435098790e6a57de90fc |
| institution | Kabale University |
| issn | 1829-8346 2502-5988 |
| language | English |
| publishDate | 2015-08-01 |
| publisher | Universitas Lancang Kuning |
| record_format | Article |
| series | Jurnal Ilmiah Pertanian |
| spelling | doaj-art-892a2fb4090d435098790e6a57de90fc2025-02-07T09:32:42ZengUniversitas Lancang KuningJurnal Ilmiah Pertanian1829-83462502-59882015-08-01121MARKETING ANALYZE OF JERUK SIAM (CITRUS NOBILUS LOURVAR) IN DESA PULAU JAMBU KECAMATAN KUOK KABUPATEN KAMPARGita Dewanti0Ermi Tety1Suardi Tarumun2Universitas RiauUniversitas RiauUniversitas Riau ABSTRACT The marketing of Jeruk Siam principally is about the distribution of the fruits from the farmers to the consumers. This research aims ti analyze: the marketing function, marketing channels, cost, margin, profit, marketing efficiency, and the problem that faced by the marketing institution of Jeruk Siam in Desa Pulau Jambu Kecamatan Kuok Kabupaten Kampar. This research uses the survey method and taking sample of the farmers by the census with the criteria, has minimal 1 hectare of firm land and the age of the plant is about 3-4 years. The sample determining of the marketing institution uses the snow ball sampling method by following the marketing channels. In this reseacrh there are three channels. Channel 1 is the distribution from the farmer to Swalayan Jumbo Mart (super grade, grade A, grade B), channel 2 is the distribution from the farmers-collector-retailer (grade B, grade C, usual grade), channel 3 is the distribution from the farmers to the retailres. The marketing function those are influence to the farmers are exchange function and marketing facility function. The result of the research shows the efficient channel. Seen from the efficiency, channel 3 has 0,93%. Profit, channel 2 grade C has Rp. 1.290,21/kg. Marketing cost, channel 3 has Rp. 93,344/kg. Margin, channel 1 Super grade has Rp. 1.750/kg, and the farmer’s share, channel 3 has 95,19%. The problem of the farmers are the extreme weather, there is no irigation, anda plant disease, while the problems of the marketing institution is the endurance of the fruits for distributing to the far place. https://dev-journal.unilak.ac.id/index.php/jip/article/view/1271Keywords: Jeruk Siam, marketing channels, marketing efficiency, farmer’share |
| spellingShingle | Gita Dewanti Ermi Tety Suardi Tarumun MARKETING ANALYZE OF JERUK SIAM (CITRUS NOBILUS LOURVAR) IN DESA PULAU JAMBU KECAMATAN KUOK KABUPATEN KAMPAR Jurnal Ilmiah Pertanian Keywords: Jeruk Siam, marketing channels, marketing efficiency, farmer’share |
| title | MARKETING ANALYZE OF JERUK SIAM (CITRUS NOBILUS LOURVAR) IN DESA PULAU JAMBU KECAMATAN KUOK KABUPATEN KAMPAR |
| title_full | MARKETING ANALYZE OF JERUK SIAM (CITRUS NOBILUS LOURVAR) IN DESA PULAU JAMBU KECAMATAN KUOK KABUPATEN KAMPAR |
| title_fullStr | MARKETING ANALYZE OF JERUK SIAM (CITRUS NOBILUS LOURVAR) IN DESA PULAU JAMBU KECAMATAN KUOK KABUPATEN KAMPAR |
| title_full_unstemmed | MARKETING ANALYZE OF JERUK SIAM (CITRUS NOBILUS LOURVAR) IN DESA PULAU JAMBU KECAMATAN KUOK KABUPATEN KAMPAR |
| title_short | MARKETING ANALYZE OF JERUK SIAM (CITRUS NOBILUS LOURVAR) IN DESA PULAU JAMBU KECAMATAN KUOK KABUPATEN KAMPAR |
| title_sort | marketing analyze of jeruk siam citrus nobilus lourvar in desa pulau jambu kecamatan kuok kabupaten kampar |
| topic | Keywords: Jeruk Siam, marketing channels, marketing efficiency, farmer’share |
| url | https://dev-journal.unilak.ac.id/index.php/jip/article/view/1271 |
| work_keys_str_mv | AT gitadewanti marketinganalyzeofjeruksiamcitrusnobiluslourvarindesapulaujambukecamatankuokkabupatenkampar AT ermitety marketinganalyzeofjeruksiamcitrusnobiluslourvarindesapulaujambukecamatankuokkabupatenkampar AT suarditarumun marketinganalyzeofjeruksiamcitrusnobiluslourvarindesapulaujambukecamatankuokkabupatenkampar |