Exploring the Impact of Traditional Communication Channels on Customer Purchase Decision: A Case Study of University Students in Ghana
Purpose- Marketers want to know the best advertisement medium which can make their advertising more effective. This study seeks to find a linkage between television advertisement, radio advertisement, newspaper advertisement, and outdoor advertisement towards customers’ purchase decisions in Ghana....
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Seisense
2021-02-01
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| Series: | SEISENSE Business Review |
| Subjects: | |
| Online Access: | https://journal.seisense.com/sbr/article/view/561 |
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