Assessing the content and quality of GI bleeding information on Bilibili, TikTok, and YouTube: a cross-sectional study
Abstract Gastrointestinal (GI) bleeding is a significant clinical issue that is commonly discussed on social media platforms. Despite the widespread availability of health information videos, the quality and comprehensiveness of these videos vary greatly, posing potential risks to public health. Thi...
Saved in:
| Main Authors: | , , , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2025-04-01
|
| Series: | Scientific Reports |
| Subjects: | |
| Online Access: | https://doi.org/10.1038/s41598-025-98364-7 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850206114723921920 |
|---|---|
| author | Jingsong Wang Bingxi Liu Guang Yang Yixing Luo Nonghua Lv Xu Shu Zhenhua Zhu Linlin Liu |
| author_facet | Jingsong Wang Bingxi Liu Guang Yang Yixing Luo Nonghua Lv Xu Shu Zhenhua Zhu Linlin Liu |
| author_sort | Jingsong Wang |
| collection | DOAJ |
| description | Abstract Gastrointestinal (GI) bleeding is a significant clinical issue that is commonly discussed on social media platforms. Despite the widespread availability of health information videos, the quality and comprehensiveness of these videos vary greatly, posing potential risks to public health. This study evaluates the content and quality of GI bleeding-related videos on TikTok, Bilibili, and YouTube. A total of 300 GI bleeding-related videos were collected and analyzed from TikTok, Bilibili, and YouTube. The videos were categorized based on the uploader’s background (health professionals vs. non-health professionals). Key metrics such as likes, comments, video duration, and quality scores (GQS, JAMA, and modified DISCERN) were compared. Simultaneously, the content of the videos was analyzed across six aspects: definition, symptoms, risk factors, tests, treatment, and outcomes. A total of 300 GI bleeding-related videos were analyzed, with 196 (65.3%) uploaded by health professionals and 104 (34.7%) by non-health professionals. TikTok videos received significantly more likes and comments but were shorter in duration compared to those on Bilibili and YouTube (p < 0.05). The overall quality and reliability of the videos were relatively low, with median DISCERN and GQS scores of 2 (IQR: 2–3) and 3 (IQR: 2–3), respectively. Videos from health professionals exhibited higher reliability and quality, with median DISCERN scores of 3 (IQR: 3–4) and GQS scores of 3 (IQR: 3–4). The overall quality and comprehensiveness of GI bleeding-related videos on social media platforms are unsatisfactory, with many low-quality videos still prevalent. Although videos from health professionals score higher in quality and reliability, their content comprehensiveness is not significantly better than those from non-health professionals. Efforts should be intensified to improve the content and quality of GI bleeding videos, raise public awareness, and promote patient self-management. |
| format | Article |
| id | doaj-art-88ef301284e844ada09773892f0ffbb3 |
| institution | OA Journals |
| issn | 2045-2322 |
| language | English |
| publishDate | 2025-04-01 |
| publisher | Nature Portfolio |
| record_format | Article |
| series | Scientific Reports |
| spelling | doaj-art-88ef301284e844ada09773892f0ffbb32025-08-20T02:10:56ZengNature PortfolioScientific Reports2045-23222025-04-0115111110.1038/s41598-025-98364-7Assessing the content and quality of GI bleeding information on Bilibili, TikTok, and YouTube: a cross-sectional studyJingsong Wang0Bingxi Liu1Guang Yang2Yixing Luo3Nonghua Lv4Xu Shu5Zhenhua Zhu6Linlin Liu7Department of Gastroenterology, Jiangxi Provincial Key Laboratory of Digestive Diseases, Jiangxi Clinical Research Center for Gastroenterology, Digestive Disease Hospital, The First Affiliated Hospital, Jiangxi Medical College, Nanchang UniversitySchool of Medicine, Jianghan UniversityDepartment of Gastroenterology, South China Hospital, Medical School, Shenzhen UniversityDepartment of Gastroenterology, Jiangxi Provincial Key Laboratory of Digestive Diseases, Jiangxi Clinical Research Center for Gastroenterology, Digestive Disease Hospital, The First Affiliated Hospital, Jiangxi Medical College, Nanchang UniversityDepartment of Gastroenterology, Jiangxi Provincial Key Laboratory of Digestive Diseases, Jiangxi Clinical Research Center for Gastroenterology, Digestive Disease Hospital, The First Affiliated Hospital, Jiangxi Medical College, Nanchang UniversityDepartment of Gastroenterology, Jiangxi Provincial Key Laboratory of Digestive Diseases, Jiangxi Clinical Research Center for Gastroenterology, Digestive Disease Hospital, The First Affiliated Hospital, Jiangxi Medical College, Nanchang UniversityDepartment of Gastroenterology, Jiangxi Provincial Key Laboratory of Digestive Diseases, Jiangxi Clinical Research Center for Gastroenterology, Digestive Disease Hospital, The First Affiliated Hospital, Jiangxi Medical College, Nanchang UniversityDepartment of Gastroenterology, Jiangxi Provincial Key Laboratory of Digestive Diseases, Jiangxi Clinical Research Center for Gastroenterology, Digestive Disease Hospital, The First Affiliated Hospital, Jiangxi Medical College, Nanchang UniversityAbstract Gastrointestinal (GI) bleeding is a significant clinical issue that is commonly discussed on social media platforms. Despite the widespread availability of health information videos, the quality and comprehensiveness of these videos vary greatly, posing potential risks to public health. This study evaluates the content and quality of GI bleeding-related videos on TikTok, Bilibili, and YouTube. A total of 300 GI bleeding-related videos were collected and analyzed from TikTok, Bilibili, and YouTube. The videos were categorized based on the uploader’s background (health professionals vs. non-health professionals). Key metrics such as likes, comments, video duration, and quality scores (GQS, JAMA, and modified DISCERN) were compared. Simultaneously, the content of the videos was analyzed across six aspects: definition, symptoms, risk factors, tests, treatment, and outcomes. A total of 300 GI bleeding-related videos were analyzed, with 196 (65.3%) uploaded by health professionals and 104 (34.7%) by non-health professionals. TikTok videos received significantly more likes and comments but were shorter in duration compared to those on Bilibili and YouTube (p < 0.05). The overall quality and reliability of the videos were relatively low, with median DISCERN and GQS scores of 2 (IQR: 2–3) and 3 (IQR: 2–3), respectively. Videos from health professionals exhibited higher reliability and quality, with median DISCERN scores of 3 (IQR: 3–4) and GQS scores of 3 (IQR: 3–4). The overall quality and comprehensiveness of GI bleeding-related videos on social media platforms are unsatisfactory, with many low-quality videos still prevalent. Although videos from health professionals score higher in quality and reliability, their content comprehensiveness is not significantly better than those from non-health professionals. Efforts should be intensified to improve the content and quality of GI bleeding videos, raise public awareness, and promote patient self-management.https://doi.org/10.1038/s41598-025-98364-7Gastrointestinal bleedingHealth informationTikTokBilibiliYouTubeOnline video |
| spellingShingle | Jingsong Wang Bingxi Liu Guang Yang Yixing Luo Nonghua Lv Xu Shu Zhenhua Zhu Linlin Liu Assessing the content and quality of GI bleeding information on Bilibili, TikTok, and YouTube: a cross-sectional study Scientific Reports Gastrointestinal bleeding Health information TikTok Bilibili YouTube Online video |
| title | Assessing the content and quality of GI bleeding information on Bilibili, TikTok, and YouTube: a cross-sectional study |
| title_full | Assessing the content and quality of GI bleeding information on Bilibili, TikTok, and YouTube: a cross-sectional study |
| title_fullStr | Assessing the content and quality of GI bleeding information on Bilibili, TikTok, and YouTube: a cross-sectional study |
| title_full_unstemmed | Assessing the content and quality of GI bleeding information on Bilibili, TikTok, and YouTube: a cross-sectional study |
| title_short | Assessing the content and quality of GI bleeding information on Bilibili, TikTok, and YouTube: a cross-sectional study |
| title_sort | assessing the content and quality of gi bleeding information on bilibili tiktok and youtube a cross sectional study |
| topic | Gastrointestinal bleeding Health information TikTok Bilibili YouTube Online video |
| url | https://doi.org/10.1038/s41598-025-98364-7 |
| work_keys_str_mv | AT jingsongwang assessingthecontentandqualityofgibleedinginformationonbilibilitiktokandyoutubeacrosssectionalstudy AT bingxiliu assessingthecontentandqualityofgibleedinginformationonbilibilitiktokandyoutubeacrosssectionalstudy AT guangyang assessingthecontentandqualityofgibleedinginformationonbilibilitiktokandyoutubeacrosssectionalstudy AT yixingluo assessingthecontentandqualityofgibleedinginformationonbilibilitiktokandyoutubeacrosssectionalstudy AT nonghualv assessingthecontentandqualityofgibleedinginformationonbilibilitiktokandyoutubeacrosssectionalstudy AT xushu assessingthecontentandqualityofgibleedinginformationonbilibilitiktokandyoutubeacrosssectionalstudy AT zhenhuazhu assessingthecontentandqualityofgibleedinginformationonbilibilitiktokandyoutubeacrosssectionalstudy AT linlinliu assessingthecontentandqualityofgibleedinginformationonbilibilitiktokandyoutubeacrosssectionalstudy |