Increasing Academic Brand Awareness through Virtual Reality
In the global campus, Virtual Realities not only produce student-generated information and ideas, but they improve collaboration within and between the triple helix components: academic staff, students and employers. Using virtual reality (VR) technology, students will be able to be more prepared wh...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Editura ASE
2017-05-01
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| Series: | Revista de Management Comparat International |
| Subjects: | |
| Online Access: | https://www.rmci.ase.ro/no18vol2/04.pdf |
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| _version_ | 1850178760463089664 |
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| author | Alexandru CAPATINA George Cristian SCHIN Dumitru RUSU |
| author_facet | Alexandru CAPATINA George Cristian SCHIN Dumitru RUSU |
| author_sort | Alexandru CAPATINA |
| collection | DOAJ |
| description | In the global campus, Virtual Realities not only produce student-generated information and ideas, but they improve collaboration within and between the triple helix components: academic staff, students and employers. Using virtual reality (VR) technology, students will be able to be more prepared when they hit the real economy. Since technology is moving at a fast pace, it is time for universities to acknowledge VR technology use in view to increase their brand awareness and attract more prospective students. The aim of the paper is twofold. Firstly, it emphasizes the benefits of the VR application implemented within “Dunarea de Jos” University of Galati, the unique initiative in Romanian higher education system. Secondly, it attempts to identify the VR technology capabilities to increase the academic brand awareness in the internationalization strategies through a quantitative survey on professional networks, such ResearchGate and Academia.edu. We discuss the results to highlight the VR technology’s pivotal role in bridging the gaps between the methods to give lectures and worldwide students’ expectations to learn in a more entertaining way. |
| format | Article |
| id | doaj-art-88e87f3be3e243e6b120a548e46d54fb |
| institution | OA Journals |
| issn | 1582-3458 2601-0968 |
| language | English |
| publishDate | 2017-05-01 |
| publisher | Editura ASE |
| record_format | Article |
| series | Revista de Management Comparat International |
| spelling | doaj-art-88e87f3be3e243e6b120a548e46d54fb2025-08-20T02:18:39ZengEditura ASERevista de Management Comparat International1582-34582601-09682017-05-01182171182Increasing Academic Brand Awareness through Virtual Reality Alexandru CAPATINA0George Cristian SCHIN1Dumitru RUSU2Dunarea de Jos University of Galati, RomaniaDunarea de Jos University of Galati, Romania,Brandvertising Media, RomaniaIn the global campus, Virtual Realities not only produce student-generated information and ideas, but they improve collaboration within and between the triple helix components: academic staff, students and employers. Using virtual reality (VR) technology, students will be able to be more prepared when they hit the real economy. Since technology is moving at a fast pace, it is time for universities to acknowledge VR technology use in view to increase their brand awareness and attract more prospective students. The aim of the paper is twofold. Firstly, it emphasizes the benefits of the VR application implemented within “Dunarea de Jos” University of Galati, the unique initiative in Romanian higher education system. Secondly, it attempts to identify the VR technology capabilities to increase the academic brand awareness in the internationalization strategies through a quantitative survey on professional networks, such ResearchGate and Academia.edu. We discuss the results to highlight the VR technology’s pivotal role in bridging the gaps between the methods to give lectures and worldwide students’ expectations to learn in a more entertaining way. https://www.rmci.ase.ro/no18vol2/04.pdfvirtual realityaugmented realityhigher educationvirtual toursactive learning |
| spellingShingle | Alexandru CAPATINA George Cristian SCHIN Dumitru RUSU Increasing Academic Brand Awareness through Virtual Reality Revista de Management Comparat International virtual reality augmented reality higher education virtual tours active learning |
| title | Increasing Academic Brand Awareness through Virtual Reality |
| title_full | Increasing Academic Brand Awareness through Virtual Reality |
| title_fullStr | Increasing Academic Brand Awareness through Virtual Reality |
| title_full_unstemmed | Increasing Academic Brand Awareness through Virtual Reality |
| title_short | Increasing Academic Brand Awareness through Virtual Reality |
| title_sort | increasing academic brand awareness through virtual reality |
| topic | virtual reality augmented reality higher education virtual tours active learning |
| url | https://www.rmci.ase.ro/no18vol2/04.pdf |
| work_keys_str_mv | AT alexandrucapatina increasingacademicbrandawarenessthroughvirtualreality AT georgecristianschin increasingacademicbrandawarenessthroughvirtualreality AT dumitrurusu increasingacademicbrandawarenessthroughvirtualreality |