Internal marketing and job satisfaction in hotels in Via Costeira, Natal, Brazil
Organisations currently face multifaceted challenges, such as increasing productivity and coping with the pressure to manage human resources efficiently and effectively. This involves management practices focused on training and keeping the best employees. In this context, the present study soug...
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| Format: | Article |
| Language: | English |
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University of Algarve, ESGHT/CINTURS
2018-01-01
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| Series: | Tourism & Management Studies |
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| Online Access: | https://tmstudies.net/index.php/ectms/article/view/993/pdf_88 |
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| author | Carlos Peixeira Marques Carmem Teresa Leal Carla Susana Marques Breno Fernando Tinoco Cabral |
| author_facet | Carlos Peixeira Marques Carmem Teresa Leal Carla Susana Marques Breno Fernando Tinoco Cabral |
| author_sort | Carlos Peixeira Marques |
| collection | DOAJ |
| description | Organisations currently face multifaceted challenges, such as increasing
productivity and coping with the pressure to manage human resources
efficiently and effectively. This involves management practices focused
on training and keeping the best employees. In this context, the present
study sought to assess the impact of internal marketing practices in
hotels of superior quality in a city in Brazil’s Northeast Region on
internal customers’ commitment and satisfaction. Measures of internal
market orientation, organisational commitment and job satisfaction
were collected for a sample of 138 intermediate/lower managers from
four hotels. The results from a structural equation model confirm the
positive influence of internal marketing on organisational commitment
and job satisfaction but fail to confirm the expected relationship
between commitment and satisfaction. |
| format | Article |
| id | doaj-art-88da9ab6fdc04d4a81e606e3b87e18c0 |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2018-01-01 |
| publisher | University of Algarve, ESGHT/CINTURS |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-88da9ab6fdc04d4a81e606e3b87e18c02025-02-02T21:16:39ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662018-01-0114SI364210.18089/tms.2018.14SI104Internal marketing and job satisfaction in hotels in Via Costeira, Natal, BrazilCarlos Peixeira Marques0Carmem Teresa Leal1Carla Susana Marques 2Breno Fernando Tinoco Cabral3CETRAD - The Centre for Transdisciplinary Development Studies, University of Trás-os-Montes and Alto Douro, Vila Real, PortugalCETRAD - The Centre for Transdisciplinary Development Studies, University of Trás-os-Montes and Alto Douro, Vila Real, PortugalCETRAD - The Centre for Transdisciplinary Development Studies, University of Trás-os-Montes and Alto Douro, Vila Real, PortugalFaculty of Economics, State University of Rio Grande do Norte, Avenida Ayrton Senna, Natal, RN - BrasilOrganisations currently face multifaceted challenges, such as increasing productivity and coping with the pressure to manage human resources efficiently and effectively. This involves management practices focused on training and keeping the best employees. In this context, the present study sought to assess the impact of internal marketing practices in hotels of superior quality in a city in Brazil’s Northeast Region on internal customers’ commitment and satisfaction. Measures of internal market orientation, organisational commitment and job satisfaction were collected for a sample of 138 intermediate/lower managers from four hotels. The results from a structural equation model confirm the positive influence of internal marketing on organisational commitment and job satisfaction but fail to confirm the expected relationship between commitment and satisfaction.https://tmstudies.net/index.php/ectms/article/view/993/pdf_88internal marketingorganisational commitmentjob satisfactionhospitality |
| spellingShingle | Carlos Peixeira Marques Carmem Teresa Leal Carla Susana Marques Breno Fernando Tinoco Cabral Internal marketing and job satisfaction in hotels in Via Costeira, Natal, Brazil Tourism & Management Studies internal marketing organisational commitment job satisfaction hospitality |
| title | Internal marketing and job satisfaction in hotels in Via Costeira, Natal, Brazil |
| title_full | Internal marketing and job satisfaction in hotels in Via Costeira, Natal, Brazil |
| title_fullStr | Internal marketing and job satisfaction in hotels in Via Costeira, Natal, Brazil |
| title_full_unstemmed | Internal marketing and job satisfaction in hotels in Via Costeira, Natal, Brazil |
| title_short | Internal marketing and job satisfaction in hotels in Via Costeira, Natal, Brazil |
| title_sort | internal marketing and job satisfaction in hotels in via costeira natal brazil |
| topic | internal marketing organisational commitment job satisfaction hospitality |
| url | https://tmstudies.net/index.php/ectms/article/view/993/pdf_88 |
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