Internal marketing and job satisfaction in hotels in Via Costeira, Natal, Brazil
Organisations currently face multifaceted challenges, such as increasing productivity and coping with the pressure to manage human resources efficiently and effectively. This involves management practices focused on training and keeping the best employees. In this context, the present study soug...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2018-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/993/pdf_88 |
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| Summary: | Organisations currently face multifaceted challenges, such as increasing
productivity and coping with the pressure to manage human resources
efficiently and effectively. This involves management practices focused
on training and keeping the best employees. In this context, the present
study sought to assess the impact of internal marketing practices in
hotels of superior quality in a city in Brazil’s Northeast Region on
internal customers’ commitment and satisfaction. Measures of internal
market orientation, organisational commitment and job satisfaction
were collected for a sample of 138 intermediate/lower managers from
four hotels. The results from a structural equation model confirm the
positive influence of internal marketing on organisational commitment
and job satisfaction but fail to confirm the expected relationship
between commitment and satisfaction. |
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| ISSN: | 2182-8466 |