The Role of Service Quality on Customer Satisfaction in Internet Retailing: A Comparative Study of Apparel and Book Industries
The aim of this research is to investigate the effects of perceived e-service quality on e-satisfaction and to demonstrate how these effects differ in several business industries. In this context, customers of two competing brands from different sectors (apparel and books) were chosen as research sa...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Istanbul University Press
2016-04-01
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| Series: | Journal of Transportation and Logistics |
| Subjects: | |
| Online Access: | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/16B74C2C24B5448E8701D9FC40CA4590 |
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