The Spanish Latin lover: a strictly domestic myth?
The character of the Mediterranean Latin lover became increasingly popular in late-Francoism Spain owing to a subgenre of films that exploited masculine phantasies of sexual encounters with foreign tourists. Building on a visual analysis of several media (brochures and magazines, Government propagan...
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| Format: | Article |
| Language: | deu |
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2018-05-01
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| Online Access: | https://journals.openedition.org/viatourism/1671 |
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| _version_ | 1832578276541857792 |
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| author | Alicia Fuentes Vega |
| author_facet | Alicia Fuentes Vega |
| author_sort | Alicia Fuentes Vega |
| collection | DOAJ |
| description | The character of the Mediterranean Latin lover became increasingly popular in late-Francoism Spain owing to a subgenre of films that exploited masculine phantasies of sexual encounters with foreign tourists. Building on a visual analysis of several media (brochures and magazines, Government propaganda, guidebooks and travel books, postcards), this paper examines the actual presence of the Latin lover in Spanish tourism imaginaries during the Franco dictatorship. Despite its important role in the hegemonic narrative of Spain’s tourism boom as a liberalizing factor that clashed against the regime, the myth of the Spanish Don Juan remains absent from the destination image intended for foreign audiences. This suggests that its circulation was strictly domestic, and reinforces its interpretation as a governmentality device. |
| format | Article |
| id | doaj-art-88a30d3c93f542a5b6079e3502dabe9c |
| institution | Kabale University |
| issn | 2259-924X |
| language | deu |
| publishDate | 2018-05-01 |
| publisher | Association Via@ |
| record_format | Article |
| series | Via@ |
| spelling | doaj-art-88a30d3c93f542a5b6079e3502dabe9c2025-01-30T14:05:56ZdeuAssociation Via@Via@2259-924X2018-05-011110.4000/viatourism.1671The Spanish Latin lover: a strictly domestic myth?Alicia Fuentes VegaThe character of the Mediterranean Latin lover became increasingly popular in late-Francoism Spain owing to a subgenre of films that exploited masculine phantasies of sexual encounters with foreign tourists. Building on a visual analysis of several media (brochures and magazines, Government propaganda, guidebooks and travel books, postcards), this paper examines the actual presence of the Latin lover in Spanish tourism imaginaries during the Franco dictatorship. Despite its important role in the hegemonic narrative of Spain’s tourism boom as a liberalizing factor that clashed against the regime, the myth of the Spanish Don Juan remains absent from the destination image intended for foreign audiences. This suggests that its circulation was strictly domestic, and reinforces its interpretation as a governmentality device.https://journals.openedition.org/viatourism/1671tourism imaginariesvisual cultureLatin loverDon JuanFranco dictatorship |
| spellingShingle | Alicia Fuentes Vega The Spanish Latin lover: a strictly domestic myth? Via@ tourism imaginaries visual culture Latin lover Don Juan Franco dictatorship |
| title | The Spanish Latin lover: a strictly domestic myth? |
| title_full | The Spanish Latin lover: a strictly domestic myth? |
| title_fullStr | The Spanish Latin lover: a strictly domestic myth? |
| title_full_unstemmed | The Spanish Latin lover: a strictly domestic myth? |
| title_short | The Spanish Latin lover: a strictly domestic myth? |
| title_sort | spanish latin lover a strictly domestic myth |
| topic | tourism imaginaries visual culture Latin lover Don Juan Franco dictatorship |
| url | https://journals.openedition.org/viatourism/1671 |
| work_keys_str_mv | AT aliciafuentesvega thespanishlatinloverastrictlydomesticmyth AT aliciafuentesvega spanishlatinloverastrictlydomesticmyth |