PSYCHOLOGICAL PECULIARITIES OF PERCEPTION OF ADVERTISING IN RUSSIA
In work on the basis of the analysis of the special literature and sociological researches the major factors influencing process of perception of advertising are revealed. The degree of influence of advertising on consumers is defined. It is proved, that the social - psychological approach to advert...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Don State Technical University
2006-06-01
|
| Series: | Advanced Engineering Research |
| Online Access: | https://www.vestnik-donstu.ru/jour/article/view/1384 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|