PSYCHOLOGICAL PECULIARITIES OF PERCEPTION OF ADVERTISING IN RUSSIA
In work on the basis of the analysis of the special literature and sociological researches the major factors influencing process of perception of advertising are revealed. The degree of influence of advertising on consumers is defined. It is proved, that the social - psychological approach to advert...
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| Format: | Article |
| Language: | Russian |
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Don State Technical University
2006-06-01
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| Series: | Advanced Engineering Research |
| Online Access: | https://www.vestnik-donstu.ru/jour/article/view/1384 |
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| _version_ | 1849250646537011200 |
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| author | S.V. DRUPPOVA |
| author_facet | S.V. DRUPPOVA |
| author_sort | S.V. DRUPPOVA |
| collection | DOAJ |
| description | In work on the basis of the analysis of the special literature and sociological researches the major factors influencing process of perception of advertising are revealed. The degree of influence of advertising on consumers is defined. It is proved, that the social - psychological approach to advertising activity enables practical workers to organize more professionally process of advertising, to raise its qualitative potential and by that to expand borders of its efficiency. |
| format | Article |
| id | doaj-art-88949e9fcd714cd387b1617492e115ea |
| institution | Kabale University |
| issn | 2687-1653 |
| language | Russian |
| publishDate | 2006-06-01 |
| publisher | Don State Technical University |
| record_format | Article |
| series | Advanced Engineering Research |
| spelling | doaj-art-88949e9fcd714cd387b1617492e115ea2025-08-20T03:57:12ZrusDon State Technical UniversityAdvanced Engineering Research2687-16532006-06-01621631711349PSYCHOLOGICAL PECULIARITIES OF PERCEPTION OF ADVERTISING IN RUSSIAS.V. DRUPPOVAIn work on the basis of the analysis of the special literature and sociological researches the major factors influencing process of perception of advertising are revealed. The degree of influence of advertising on consumers is defined. It is proved, that the social - psychological approach to advertising activity enables practical workers to organize more professionally process of advertising, to raise its qualitative potential and by that to expand borders of its efficiency.https://www.vestnik-donstu.ru/jour/article/view/1384 |
| spellingShingle | S.V. DRUPPOVA PSYCHOLOGICAL PECULIARITIES OF PERCEPTION OF ADVERTISING IN RUSSIA Advanced Engineering Research |
| title | PSYCHOLOGICAL PECULIARITIES OF PERCEPTION OF ADVERTISING IN RUSSIA |
| title_full | PSYCHOLOGICAL PECULIARITIES OF PERCEPTION OF ADVERTISING IN RUSSIA |
| title_fullStr | PSYCHOLOGICAL PECULIARITIES OF PERCEPTION OF ADVERTISING IN RUSSIA |
| title_full_unstemmed | PSYCHOLOGICAL PECULIARITIES OF PERCEPTION OF ADVERTISING IN RUSSIA |
| title_short | PSYCHOLOGICAL PECULIARITIES OF PERCEPTION OF ADVERTISING IN RUSSIA |
| title_sort | psychological peculiarities of perception of advertising in russia |
| url | https://www.vestnik-donstu.ru/jour/article/view/1384 |
| work_keys_str_mv | AT svdruppova psychologicalpeculiaritiesofperceptionofadvertisinginrussia |