Marketing of Online Ojek Applications to Understand Customer Perception of Loyalty: Literature Study

Marketing of Online Ojek Applications to Understand Customer Perception of Loyalty: Literature Study

Online motorcycle taxi applications are applications that provide public transportation such as motorbikes, cars, and even online motorcycle taxi applications can order food or simply send goods from one place to another. The purpose of this study is to investigate the impact of performance risk an...

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Bibliographic Details
Main Authors: Fatra Nur Isnania, Yolanda Masnita, Kurniawati Kurniawati
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-07-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Performance Risk, Building Relationships, Trust, Customer Loyalty
Online Access:https://www.e-journal.uac.ac.id/index.php/iijse/article/view/6180
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