Marketing of Online Ojek Applications to Understand Customer Perception of Loyalty: Literature Study
Online motorcycle taxi applications are applications that provide public transportation such as motorbikes, cars, and even online motorcycle taxi applications can order food or simply send goods from one place to another. The purpose of this study is to investigate the impact of performance risk an...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-07-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://www.e-journal.uac.ac.id/index.php/iijse/article/view/6180 |
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| _version_ | 1849420313552486400 |
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| author | Fatra Nur Isnania Yolanda Masnita Kurniawati Kurniawati |
| author_facet | Fatra Nur Isnania Yolanda Masnita Kurniawati Kurniawati |
| author_sort | Fatra Nur Isnania |
| collection | DOAJ |
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Online motorcycle taxi applications are applications that provide public transportation such as motorbikes, cars, and even online motorcycle taxi applications can order food or simply send goods from one place to another. The purpose of this study is to investigate the impact of performance risk and relationship building on customer loyalty, as measured by trust, in online motorcycle taxi applications. This data was obtained in July 2024, as many as 105 respondents were used for validity and reliability testing and path analysis tests, using the hair method, all samples were taken from online motorcycle taxi application users in JABODETABEK. By using path technique analysis to see the direct and indirect paths as dependent variables to the dependent variable. This study yields several key conclusions, including the following: performance risk on customer loyalty, performance risk on trust, and the relationship between performance risk and customer loyalty through trust have no significant effect. However, the variables of relationship building on trust, relationship building on customer loyalty, and trust on customer loyalty have a significant effect.
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| format | Article |
| id | doaj-art-88685daed32e40f2bfe783e2a62cef7b |
| institution | Kabale University |
| issn | 2621-606X |
| language | English |
| publishDate | 2025-07-01 |
| publisher | Universitas KH Abdul Chalim, Prodi Ekonomi Syariah |
| record_format | Article |
| series | Indonesian Interdisciplinary Journal of Sharia Economics |
| spelling | doaj-art-88685daed32e40f2bfe783e2a62cef7b2025-08-20T03:31:47ZengUniversitas KH Abdul Chalim, Prodi Ekonomi SyariahIndonesian Interdisciplinary Journal of Sharia Economics2621-606X2025-07-018310.31538/iijse.v8i3.6180Marketing of Online Ojek Applications to Understand Customer Perception of Loyalty: Literature StudyFatra Nur IsnaniaYolanda MasnitaKurniawati Kurniawati Online motorcycle taxi applications are applications that provide public transportation such as motorbikes, cars, and even online motorcycle taxi applications can order food or simply send goods from one place to another. The purpose of this study is to investigate the impact of performance risk and relationship building on customer loyalty, as measured by trust, in online motorcycle taxi applications. This data was obtained in July 2024, as many as 105 respondents were used for validity and reliability testing and path analysis tests, using the hair method, all samples were taken from online motorcycle taxi application users in JABODETABEK. By using path technique analysis to see the direct and indirect paths as dependent variables to the dependent variable. This study yields several key conclusions, including the following: performance risk on customer loyalty, performance risk on trust, and the relationship between performance risk and customer loyalty through trust have no significant effect. However, the variables of relationship building on trust, relationship building on customer loyalty, and trust on customer loyalty have a significant effect. https://www.e-journal.uac.ac.id/index.php/iijse/article/view/6180Performance Risk, Building Relationships, Trust, Customer Loyalty |
| spellingShingle | Fatra Nur Isnania Yolanda Masnita Kurniawati Kurniawati Marketing of Online Ojek Applications to Understand Customer Perception of Loyalty: Literature Study Indonesian Interdisciplinary Journal of Sharia Economics Performance Risk, Building Relationships, Trust, Customer Loyalty |
| title | Marketing of Online Ojek Applications to Understand Customer Perception of Loyalty: Literature Study |
| title_full | Marketing of Online Ojek Applications to Understand Customer Perception of Loyalty: Literature Study |
| title_fullStr | Marketing of Online Ojek Applications to Understand Customer Perception of Loyalty: Literature Study |
| title_full_unstemmed | Marketing of Online Ojek Applications to Understand Customer Perception of Loyalty: Literature Study |
| title_short | Marketing of Online Ojek Applications to Understand Customer Perception of Loyalty: Literature Study |
| title_sort | marketing of online ojek applications to understand customer perception of loyalty literature study |
| topic | Performance Risk, Building Relationships, Trust, Customer Loyalty |
| url | https://www.e-journal.uac.ac.id/index.php/iijse/article/view/6180 |
| work_keys_str_mv | AT fatranurisnania marketingofonlineojekapplicationstounderstandcustomerperceptionofloyaltyliteraturestudy AT yolandamasnita marketingofonlineojekapplicationstounderstandcustomerperceptionofloyaltyliteraturestudy AT kurniawatikurniawati marketingofonlineojekapplicationstounderstandcustomerperceptionofloyaltyliteraturestudy |