CULTURES WITHIN NATIONAL CULTURES: INTERNATIONAL MARKETING WITHIN THE DOMESTIC MARKETING ENVIRONMENT

CULTURES WITHIN NATIONAL CULTURES: INTERNATIONAL MARKETING WITHIN THE DOMESTIC MARKETING ENVIRONMENT

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As a result of increasing multiculturalism within countries, even traditionally domestic marketers are beginning to experience similar environmental conditions that were once exclusive to their international marketing counterparts. It would be interesting to examine how groups within the same domes...

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Bibliographic Details
Main Authors: Rasha Y Tantawy, Babu P George
Format: Article
Language:English
Published: Faculty of Economics, University of Tuzla 2016-05-01
Series:Economic Review
Subjects:
globalization
multicurtular enviroment
culture patterns
consumption behaviour
Online Access:http://er.ef.untz.ba/index.php/er/article/view/112
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