Sense and sensibility: consumers and technological brand experience

Sense and sensibility: consumers and technological brand experience

In the brand management field, studies on brand experiences that consider cognitive and behavioural dimensions have sought to examine consumers’ relationships with brands. The current research analysed consumer brand experiences to determine whether technological brand consumption is different f...

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Bibliographic Details
Main Authors: Liana Holanda Nepomuceno Nobre, Álvaro Fabiano Pereira de Macêdo, Simone Gurgel de Brito, Valdemar Siqueira Filho
Format: Article
Language:English
Published: University of Algarve, ESGHT/CINTURS 2018-10-01
Series:Tourism & Management Studies
Subjects:
brand experience
technological brands
consumer behaviour
Online Access:https://tmstudies.net/index.php/ectms/article/view/1044/pdf_115
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