Topological Influence-Aware Recommendation on Social Networks

Users in online networks exert different influence during the process of information propagation, and the heterogeneous influence may contribute to personalized recommendations. In this paper, we analyse the topology of social networks to investigate users’ influence strength on their neighbours. We...

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Main Authors: Zhaoyi Li, Fei Xiong, Ximeng Wang, Hongshu Chen, Xi Xiong
Format: Article
Language:English
Published: Wiley 2019-01-01
Series:Complexity
Online Access:http://dx.doi.org/10.1155/2019/6325654
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author Zhaoyi Li
Fei Xiong
Ximeng Wang
Hongshu Chen
Xi Xiong
author_facet Zhaoyi Li
Fei Xiong
Ximeng Wang
Hongshu Chen
Xi Xiong
author_sort Zhaoyi Li
collection DOAJ
description Users in online networks exert different influence during the process of information propagation, and the heterogeneous influence may contribute to personalized recommendations. In this paper, we analyse the topology of social networks to investigate users’ influence strength on their neighbours. We also exploit the user-item rating matrix to find the importance of users’ ratings and determine their influence on entire social networks. Based on the local influence between users and global influence over the whole network, we propose a recommendation method with indirect interactions that makes adequate use of users’ relationships on social networks and users’ rating data. The two kinds of influence are incorporated into a matrix factorization framework. We also consider indirect interactions between users who do not have direct links with each other. Experimental results on two real-world datasets demonstrate that our proposed framework performs better than other state-of-the-art methods for all users and cold-start users. Compared with node degrees, betweenness, and clustering coefficients, coreness constitutes the best topological descriptor to identify users’ local influence, and recommendations with the measure of coreness outperform other descriptors of user influence.
format Article
id doaj-art-882dc27af9f64cdf9bced761a56df021
institution Kabale University
issn 1076-2787
1099-0526
language English
publishDate 2019-01-01
publisher Wiley
record_format Article
series Complexity
spelling doaj-art-882dc27af9f64cdf9bced761a56df0212025-08-20T03:37:44ZengWileyComplexity1076-27871099-05262019-01-01201910.1155/2019/63256546325654Topological Influence-Aware Recommendation on Social NetworksZhaoyi Li0Fei Xiong1Ximeng Wang2Hongshu Chen3Xi Xiong4School of Electronic and Information Engineering, Beijing Jiaotong University, Beijing 100044, ChinaSchool of Electronic and Information Engineering, Beijing Jiaotong University, Beijing 100044, ChinaSchool of Electronic and Information Engineering, Beijing Jiaotong University, Beijing 100044, ChinaSchool of Management and Economics, Beijing Institute of Technology, Beijing 100081, ChinaSchool of Cybersecurity, Chengdu University of Information Technology, Chengdu 610225, ChinaUsers in online networks exert different influence during the process of information propagation, and the heterogeneous influence may contribute to personalized recommendations. In this paper, we analyse the topology of social networks to investigate users’ influence strength on their neighbours. We also exploit the user-item rating matrix to find the importance of users’ ratings and determine their influence on entire social networks. Based on the local influence between users and global influence over the whole network, we propose a recommendation method with indirect interactions that makes adequate use of users’ relationships on social networks and users’ rating data. The two kinds of influence are incorporated into a matrix factorization framework. We also consider indirect interactions between users who do not have direct links with each other. Experimental results on two real-world datasets demonstrate that our proposed framework performs better than other state-of-the-art methods for all users and cold-start users. Compared with node degrees, betweenness, and clustering coefficients, coreness constitutes the best topological descriptor to identify users’ local influence, and recommendations with the measure of coreness outperform other descriptors of user influence.http://dx.doi.org/10.1155/2019/6325654
spellingShingle Zhaoyi Li
Fei Xiong
Ximeng Wang
Hongshu Chen
Xi Xiong
Topological Influence-Aware Recommendation on Social Networks
Complexity
title Topological Influence-Aware Recommendation on Social Networks
title_full Topological Influence-Aware Recommendation on Social Networks
title_fullStr Topological Influence-Aware Recommendation on Social Networks
title_full_unstemmed Topological Influence-Aware Recommendation on Social Networks
title_short Topological Influence-Aware Recommendation on Social Networks
title_sort topological influence aware recommendation on social networks
url http://dx.doi.org/10.1155/2019/6325654
work_keys_str_mv AT zhaoyili topologicalinfluenceawarerecommendationonsocialnetworks
AT feixiong topologicalinfluenceawarerecommendationonsocialnetworks
AT ximengwang topologicalinfluenceawarerecommendationonsocialnetworks
AT hongshuchen topologicalinfluenceawarerecommendationonsocialnetworks
AT xixiong topologicalinfluenceawarerecommendationonsocialnetworks