Perceptions of the usefulness of Choosing Wisely among general practitioners in Norway: a nationwide survey

Abstract Background Choosing Wisely is an international initiative to curb medical overuse. The Norwegian College of General Practice has published recommendations to avoid commonly used services for safer healthcare. This study investigated Norwegian GPs’ perceptions of Choosing Wisely. Methods Cro...

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Main Authors: Jørgen Breivold, Karin Isaksson Rø, Stein Nilsen, Stefán Hjörleifsson
Format: Article
Language:English
Published: BMC 2025-08-01
Series:BMC Primary Care
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Online Access:https://doi.org/10.1186/s12875-025-02928-5
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author Jørgen Breivold
Karin Isaksson Rø
Stein Nilsen
Stefán Hjörleifsson
author_facet Jørgen Breivold
Karin Isaksson Rø
Stein Nilsen
Stefán Hjörleifsson
author_sort Jørgen Breivold
collection DOAJ
description Abstract Background Choosing Wisely is an international initiative to curb medical overuse. The Norwegian College of General Practice has published recommendations to avoid commonly used services for safer healthcare. This study investigated Norwegian GPs’ perceptions of Choosing Wisely. Methods Cross-sectional online survey of Norwegian GPs in 2021. We report GPs’ perceptions of Choosing Wisely recommendations as proportions, using multiple ordinal regression to assess factors influencing the campaign’s perceived usefulness. Results Responses from 900 GPs, with a response rate of 18% were included. 81% were aware of Choosing Wisely, and of these 82% found the campaign somewhat or very useful in reducing overdiagnosis or overtreatment. This correlated with lower levels of work-related stress (adjusted odds ratio (AOR) 0.61, 95% confidence interval (CI) 0.45–0.83) and more frequently reaching an agreement with patients to avoid unnecessary medical activities (AOR 1.93, 95% CI 1.26–2.95). More frequently reaching agreement with patients was also associated with finding the campaign very useful (AOR 2.21, 95% CI 1.51–3.24). Among those who did not find the campaign useful, 74% stated that this could partly be due to the campaign’s inability to influence patients’ opinions. 90% of the GPs who were aware of the campaign had implemented one or more recommendations. Conclusions Choosing Wisely appears to be considered useful by a substantial proportion of Norwegian GPs. Since the effectiveness of the campaign seems to be linked to the ability to manage gatekeeping, it may be beneficial to bolster the gatekeeping role of GPs and raise public awareness of medical overuse.
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spelling doaj-art-88028ad99e6a44c8b7b997a9a7fa82492025-08-20T03:46:19ZengBMCBMC Primary Care2731-45532025-08-0126111010.1186/s12875-025-02928-5Perceptions of the usefulness of Choosing Wisely among general practitioners in Norway: a nationwide surveyJørgen Breivold0Karin Isaksson Rø1Stein Nilsen2Stefán Hjörleifsson3Department of Global Public Health and Primary Care, University of BergenThe Norwegian Medical Association, Institute for Studies of the Medical ProfessionThe Norwegian Labour and Welfare AdministrationDepartment of Global Public Health and Primary Care, University of BergenAbstract Background Choosing Wisely is an international initiative to curb medical overuse. The Norwegian College of General Practice has published recommendations to avoid commonly used services for safer healthcare. This study investigated Norwegian GPs’ perceptions of Choosing Wisely. Methods Cross-sectional online survey of Norwegian GPs in 2021. We report GPs’ perceptions of Choosing Wisely recommendations as proportions, using multiple ordinal regression to assess factors influencing the campaign’s perceived usefulness. Results Responses from 900 GPs, with a response rate of 18% were included. 81% were aware of Choosing Wisely, and of these 82% found the campaign somewhat or very useful in reducing overdiagnosis or overtreatment. This correlated with lower levels of work-related stress (adjusted odds ratio (AOR) 0.61, 95% confidence interval (CI) 0.45–0.83) and more frequently reaching an agreement with patients to avoid unnecessary medical activities (AOR 1.93, 95% CI 1.26–2.95). More frequently reaching agreement with patients was also associated with finding the campaign very useful (AOR 2.21, 95% CI 1.51–3.24). Among those who did not find the campaign useful, 74% stated that this could partly be due to the campaign’s inability to influence patients’ opinions. 90% of the GPs who were aware of the campaign had implemented one or more recommendations. Conclusions Choosing Wisely appears to be considered useful by a substantial proportion of Norwegian GPs. Since the effectiveness of the campaign seems to be linked to the ability to manage gatekeeping, it may be beneficial to bolster the gatekeeping role of GPs and raise public awareness of medical overuse.https://doi.org/10.1186/s12875-025-02928-5General practiceGatekeepingDecision makingLow-value careMedical overuseSurvey
spellingShingle Jørgen Breivold
Karin Isaksson Rø
Stein Nilsen
Stefán Hjörleifsson
Perceptions of the usefulness of Choosing Wisely among general practitioners in Norway: a nationwide survey
BMC Primary Care
General practice
Gatekeeping
Decision making
Low-value care
Medical overuse
Survey
title Perceptions of the usefulness of Choosing Wisely among general practitioners in Norway: a nationwide survey
title_full Perceptions of the usefulness of Choosing Wisely among general practitioners in Norway: a nationwide survey
title_fullStr Perceptions of the usefulness of Choosing Wisely among general practitioners in Norway: a nationwide survey
title_full_unstemmed Perceptions of the usefulness of Choosing Wisely among general practitioners in Norway: a nationwide survey
title_short Perceptions of the usefulness of Choosing Wisely among general practitioners in Norway: a nationwide survey
title_sort perceptions of the usefulness of choosing wisely among general practitioners in norway a nationwide survey
topic General practice
Gatekeeping
Decision making
Low-value care
Medical overuse
Survey
url https://doi.org/10.1186/s12875-025-02928-5
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