Application of the destination multiculturality in tourism promotion on the example of Vojvodina
It is a well-known fact that the culture of a region is one of the basic resources which acts as an attractive factor in tourism. In some destinations many different ethnic communities live together which creates a specific culture of a region in the sense of its multiculturality, and this element c...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Visoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, Kruševac
2021-01-01
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| Series: | Trendovi u Poslovanju |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2021/2334-816X2102009Q.pdf |
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| _version_ | 1823859919490646016 |
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| author | Ćuruvija Ivana Ćuruvija Miloš Pavlović Nataša |
| author_facet | Ćuruvija Ivana Ćuruvija Miloš Pavlović Nataša |
| author_sort | Ćuruvija Ivana |
| collection | DOAJ |
| description | It is a well-known fact that the culture of a region is one of the basic resources which acts as an attractive factor in tourism. In some destinations many different ethnic communities live together which creates a specific culture of a region in the sense of its multiculturality, and this element could be very important in tourist destination promotion. Many multiethnic cities and regions in the world use this element in tourism in many ways, from organizing events to promotion of specific ethnical gastronomy. Vojvodina is a region in which multiculturality is very expressed, as there are over 25 nationalities living together in peace and harmony for many years. In this paper, Vojvodina is taken as an example used to investigate the use of multicultural elements in tourism promotion. The paper is based on the research of attitudes of tourism workers from Vojvodina region about the use of multiculturality in tourism promotion, based on which conclusions are given about the possible use of this interesting and important Vojvodina's element in future promotional activities. |
| format | Article |
| id | doaj-art-87dd272e961449cf9845e60d29a25f94 |
| institution | Kabale University |
| issn | 2334-816X 2334-8356 |
| language | English |
| publishDate | 2021-01-01 |
| publisher | Visoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, Kruševac |
| record_format | Article |
| series | Trendovi u Poslovanju |
| spelling | doaj-art-87dd272e961449cf9845e60d29a25f942025-02-10T19:38:25ZengVisoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, KruševacTrendovi u Poslovanju2334-816X2334-83562021-01-019291910.5937/trendpos2102009C2334-816X2102009QApplication of the destination multiculturality in tourism promotion on the example of VojvodinaĆuruvija Ivana0Ćuruvija Miloš1Pavlović Nataša2Visoka poslovna škola strukovnih studija "Prof.dr Radomir Bojković", Kruševac, SerbiaVisoka poslovna škola strukovnih studija "Prof.dr Radomir Bojković", Kruševac, SerbiaTuristička organizacija Vojvodine, SerbiaIt is a well-known fact that the culture of a region is one of the basic resources which acts as an attractive factor in tourism. In some destinations many different ethnic communities live together which creates a specific culture of a region in the sense of its multiculturality, and this element could be very important in tourist destination promotion. Many multiethnic cities and regions in the world use this element in tourism in many ways, from organizing events to promotion of specific ethnical gastronomy. Vojvodina is a region in which multiculturality is very expressed, as there are over 25 nationalities living together in peace and harmony for many years. In this paper, Vojvodina is taken as an example used to investigate the use of multicultural elements in tourism promotion. The paper is based on the research of attitudes of tourism workers from Vojvodina region about the use of multiculturality in tourism promotion, based on which conclusions are given about the possible use of this interesting and important Vojvodina's element in future promotional activities.https://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2021/2334-816X2102009Q.pdfmulticulturalitydestinationpromotiontourismvojvodina |
| spellingShingle | Ćuruvija Ivana Ćuruvija Miloš Pavlović Nataša Application of the destination multiculturality in tourism promotion on the example of Vojvodina Trendovi u Poslovanju multiculturality destination promotion tourism vojvodina |
| title | Application of the destination multiculturality in tourism promotion on the example of Vojvodina |
| title_full | Application of the destination multiculturality in tourism promotion on the example of Vojvodina |
| title_fullStr | Application of the destination multiculturality in tourism promotion on the example of Vojvodina |
| title_full_unstemmed | Application of the destination multiculturality in tourism promotion on the example of Vojvodina |
| title_short | Application of the destination multiculturality in tourism promotion on the example of Vojvodina |
| title_sort | application of the destination multiculturality in tourism promotion on the example of vojvodina |
| topic | multiculturality destination promotion tourism vojvodina |
| url | https://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2021/2334-816X2102009Q.pdf |
| work_keys_str_mv | AT curuvijaivana applicationofthedestinationmulticulturalityintourismpromotionontheexampleofvojvodina AT curuvijamilos applicationofthedestinationmulticulturalityintourismpromotionontheexampleofvojvodina AT pavlovicnatasa applicationofthedestinationmulticulturalityintourismpromotionontheexampleofvojvodina |