Rural hospital philanthropy: community awareness and willingness to donate to the Georgia rural hospital tax credit program

Abstract Background The Rural Hospital Tax Credit program, legislated by the Georgia General Assembly, provides financial support to rural hospitals by allowing Georgia taxpayers to contribute to eligible rural hospitals, receiving a 100% tax credit for their donation. While the policy aims to impro...

Full description

Saved in:
Bibliographic Details
Main Authors: Linda Kimsey, Bettye A. Apenteng, Samuel T. Opoku, Charles Owens, Angela Peden, Aishat Adewoye, Foram Patel
Format: Article
Language:English
Published: BMC 2025-07-01
Series:BMC Health Services Research
Subjects:
Online Access:https://doi.org/10.1186/s12913-025-13091-z
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1849343930811809792
author Linda Kimsey
Bettye A. Apenteng
Samuel T. Opoku
Charles Owens
Angela Peden
Aishat Adewoye
Foram Patel
author_facet Linda Kimsey
Bettye A. Apenteng
Samuel T. Opoku
Charles Owens
Angela Peden
Aishat Adewoye
Foram Patel
author_sort Linda Kimsey
collection DOAJ
description Abstract Background The Rural Hospital Tax Credit program, legislated by the Georgia General Assembly, provides financial support to rural hospitals by allowing Georgia taxpayers to contribute to eligible rural hospitals, receiving a 100% tax credit for their donation. While the policy aims to improve hospital financial stability, little is known about public awareness of the program or factors influencing willingness to donate. This study examines community members’ awareness of the Georgia rural hospital tax credit program and their willingness to donate to it to better understand donor perspectives in underserved areas. Methods The study analyzed secondary data obtained from surveys completed as a part of community health needs assessments conducted for six rural South Georgia hospitals. A total of 940 residents from hospital communities were surveyed. Logistic regression was used to assess correlations between individuals’ resources, their relationship to the community, their views of the hospital, and other demographic characteristics, and their awareness of and willingness to donate to their hospital through the rural hospital tax credit program. Findings Awareness of the tax credit program was significantly associated with greater utilization of local hospital services (OR = 3.45; 95% CI: 1.63–7.30, e.g.) and longer tenure in the community (OR 2.21; 95% CI: 1.14–7.3, e.g.). Willingness to donate was significantly associated with higher household income (OR 5.99; 95% CI: 3.14,11.42, e.g.), higher educational attainment (OR: 1.9; 95% CI: 1.29–2.78, e.g.), and high satisfaction with hospital quality (OR = 5.99; 95% CI: 1.60–22.48). In addition, individuals who were aware of the program were more likely to report willingness to donate (OR = 1.47; 95% CI: 1.01–2.03). Conclusion In addition to individual resources, awareness of this hospital tax credit program and hospital quality also influence willingness to donate. These insights may inform outreach strategies aimed at increasing community contributions to rural hospitals through tax-incentivized giving. While this Georgia program is state-specific, similar strategies can be beneficial for hospitals elsewhere. Philanthropy provides an opportunity to improve the financial status of rural hospitals, many of which are struggling.
format Article
id doaj-art-87b663a4b6ed44668d5eeb47e0eaebfe
institution Kabale University
issn 1472-6963
language English
publishDate 2025-07-01
publisher BMC
record_format Article
series BMC Health Services Research
spelling doaj-art-87b663a4b6ed44668d5eeb47e0eaebfe2025-08-20T03:42:48ZengBMCBMC Health Services Research1472-69632025-07-012511810.1186/s12913-025-13091-zRural hospital philanthropy: community awareness and willingness to donate to the Georgia rural hospital tax credit programLinda Kimsey0Bettye A. Apenteng1Samuel T. Opoku2Charles Owens3Angela Peden4Aishat Adewoye5Foram Patel6Department of Health Policy and Community Health, Jiann-Ping Hsu College of Public Health, Georgia Southern UniversityDepartment of Health Policy and Community Health, Jiann-Ping Hsu College of Public Health, Georgia Southern UniversityDepartment of Health Policy and Community Health, Jiann-Ping Hsu College of Public Health, Georgia Southern UniversityCenter for Public Health Practice and Research, Jiann-Ping Hsu College of Public Health, Georgia Southern UniversityCenter for Public Health Practice and Research, Jiann-Ping Hsu College of Public Health, Georgia Southern UniversityDepartment of Health Policy and Community Health, Jiann-Ping Hsu College of Public Health, Georgia Southern UniversityDepartment of Health Policy and Community Health, Jiann-Ping Hsu College of Public Health, Georgia Southern UniversityAbstract Background The Rural Hospital Tax Credit program, legislated by the Georgia General Assembly, provides financial support to rural hospitals by allowing Georgia taxpayers to contribute to eligible rural hospitals, receiving a 100% tax credit for their donation. While the policy aims to improve hospital financial stability, little is known about public awareness of the program or factors influencing willingness to donate. This study examines community members’ awareness of the Georgia rural hospital tax credit program and their willingness to donate to it to better understand donor perspectives in underserved areas. Methods The study analyzed secondary data obtained from surveys completed as a part of community health needs assessments conducted for six rural South Georgia hospitals. A total of 940 residents from hospital communities were surveyed. Logistic regression was used to assess correlations between individuals’ resources, their relationship to the community, their views of the hospital, and other demographic characteristics, and their awareness of and willingness to donate to their hospital through the rural hospital tax credit program. Findings Awareness of the tax credit program was significantly associated with greater utilization of local hospital services (OR = 3.45; 95% CI: 1.63–7.30, e.g.) and longer tenure in the community (OR 2.21; 95% CI: 1.14–7.3, e.g.). Willingness to donate was significantly associated with higher household income (OR 5.99; 95% CI: 3.14,11.42, e.g.), higher educational attainment (OR: 1.9; 95% CI: 1.29–2.78, e.g.), and high satisfaction with hospital quality (OR = 5.99; 95% CI: 1.60–22.48). In addition, individuals who were aware of the program were more likely to report willingness to donate (OR = 1.47; 95% CI: 1.01–2.03). Conclusion In addition to individual resources, awareness of this hospital tax credit program and hospital quality also influence willingness to donate. These insights may inform outreach strategies aimed at increasing community contributions to rural hospitals through tax-incentivized giving. While this Georgia program is state-specific, similar strategies can be beneficial for hospitals elsewhere. Philanthropy provides an opportunity to improve the financial status of rural hospitals, many of which are struggling.https://doi.org/10.1186/s12913-025-13091-zRural hospital philanthropyDonor intentionsFinancial sustainability
spellingShingle Linda Kimsey
Bettye A. Apenteng
Samuel T. Opoku
Charles Owens
Angela Peden
Aishat Adewoye
Foram Patel
Rural hospital philanthropy: community awareness and willingness to donate to the Georgia rural hospital tax credit program
BMC Health Services Research
Rural hospital philanthropy
Donor intentions
Financial sustainability
title Rural hospital philanthropy: community awareness and willingness to donate to the Georgia rural hospital tax credit program
title_full Rural hospital philanthropy: community awareness and willingness to donate to the Georgia rural hospital tax credit program
title_fullStr Rural hospital philanthropy: community awareness and willingness to donate to the Georgia rural hospital tax credit program
title_full_unstemmed Rural hospital philanthropy: community awareness and willingness to donate to the Georgia rural hospital tax credit program
title_short Rural hospital philanthropy: community awareness and willingness to donate to the Georgia rural hospital tax credit program
title_sort rural hospital philanthropy community awareness and willingness to donate to the georgia rural hospital tax credit program
topic Rural hospital philanthropy
Donor intentions
Financial sustainability
url https://doi.org/10.1186/s12913-025-13091-z
work_keys_str_mv AT lindakimsey ruralhospitalphilanthropycommunityawarenessandwillingnesstodonatetothegeorgiaruralhospitaltaxcreditprogram
AT bettyeaapenteng ruralhospitalphilanthropycommunityawarenessandwillingnesstodonatetothegeorgiaruralhospitaltaxcreditprogram
AT samueltopoku ruralhospitalphilanthropycommunityawarenessandwillingnesstodonatetothegeorgiaruralhospitaltaxcreditprogram
AT charlesowens ruralhospitalphilanthropycommunityawarenessandwillingnesstodonatetothegeorgiaruralhospitaltaxcreditprogram
AT angelapeden ruralhospitalphilanthropycommunityawarenessandwillingnesstodonatetothegeorgiaruralhospitaltaxcreditprogram
AT aishatadewoye ruralhospitalphilanthropycommunityawarenessandwillingnesstodonatetothegeorgiaruralhospitaltaxcreditprogram
AT forampatel ruralhospitalphilanthropycommunityawarenessandwillingnesstodonatetothegeorgiaruralhospitaltaxcreditprogram