Improving Extension Program Development Using Audience Segmentation
Developing an impactful Extension program depends on acquiring a deep understanding of the audience’s specific needs and preferences. Audience segmentation allows an agent to address the variability among Extension clientele, in order to deliver the programming and messages that are most meaningful...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
The University of Florida George A. Smathers Libraries
2014-12-01
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| Series: | EDIS |
| Subjects: | |
| Online Access: | https://journals.flvc.org/edis/article/view/132076 |
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| _version_ | 1823868298667753472 |
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| author | Paul Monaghan Laura Warner Ricky Telg Tracy Irani |
| author_facet | Paul Monaghan Laura Warner Ricky Telg Tracy Irani |
| author_sort | Paul Monaghan |
| collection | DOAJ |
| description |
Developing an impactful Extension program depends on acquiring a deep understanding of the audience’s specific needs and preferences. Audience segmentation allows an agent to address the variability among Extension clientele, in order to deliver the programming and messages that are most meaningful to an audience/clientele segment. This 5-page fact sheet was written by Paul Monaghan, Laura Warner, Ricky Telg, and Tracy Irani, and published by the UF Department of Agricultural Education and Communication, November 2014. (UF/IFAS photo Marisol Amador)
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| format | Article |
| id | doaj-art-87a7d26d48674b68843a5e3ea2c63aca |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2014-12-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-87a7d26d48674b68843a5e3ea2c63aca2025-02-08T05:59:44ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092014-12-01201410Improving Extension Program Development Using Audience SegmentationPaul Monaghan0Laura Warner1Ricky Telg2Tracy Irani3University of FloridaUniversity of FloridaUniversity of FloridaUniversity of Florida Developing an impactful Extension program depends on acquiring a deep understanding of the audience’s specific needs and preferences. Audience segmentation allows an agent to address the variability among Extension clientele, in order to deliver the programming and messages that are most meaningful to an audience/clientele segment. This 5-page fact sheet was written by Paul Monaghan, Laura Warner, Ricky Telg, and Tracy Irani, and published by the UF Department of Agricultural Education and Communication, November 2014. (UF/IFAS photo Marisol Amador) https://journals.flvc.org/edis/article/view/132076WC188 |
| spellingShingle | Paul Monaghan Laura Warner Ricky Telg Tracy Irani Improving Extension Program Development Using Audience Segmentation EDIS WC188 |
| title | Improving Extension Program Development Using Audience Segmentation |
| title_full | Improving Extension Program Development Using Audience Segmentation |
| title_fullStr | Improving Extension Program Development Using Audience Segmentation |
| title_full_unstemmed | Improving Extension Program Development Using Audience Segmentation |
| title_short | Improving Extension Program Development Using Audience Segmentation |
| title_sort | improving extension program development using audience segmentation |
| topic | WC188 |
| url | https://journals.flvc.org/edis/article/view/132076 |
| work_keys_str_mv | AT paulmonaghan improvingextensionprogramdevelopmentusingaudiencesegmentation AT laurawarner improvingextensionprogramdevelopmentusingaudiencesegmentation AT rickytelg improvingextensionprogramdevelopmentusingaudiencesegmentation AT tracyirani improvingextensionprogramdevelopmentusingaudiencesegmentation |