The Role of Integrated Marketing Communications in Promoting Algerian Sports Tourism in Light of Social Media Platforms
This study seeks to explore the link between integrated marketing and the growth of sport tourism in Algeria, emphasizing the role social media in shaping Algeria sport tourism indentity. To achieve the objectives of the study, the researchers used the descriptive and analytical approach due to its...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sakarya University
2025-03-01
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| Series: | İşletme Bilimi Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/3944389 |
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