Precise Marketing Strategy Optimization of E-Commerce Platform Based on KNN Clustering
With the development of computer technology and the arrival of the era of artificial intelligence, the analysis of user demand bias is of great significance to the operation optimization of e-commerce platforms. Combined with CS domain signaling data, IP packet data of PS domain, and customer CRM da...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2022-01-01
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| Series: | Journal of Mathematics |
| Online Access: | http://dx.doi.org/10.1155/2022/7957509 |
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| _version_ | 1849400544213336064 |
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| author | Benfang Yang Jiye Li |
| author_facet | Benfang Yang Jiye Li |
| author_sort | Benfang Yang |
| collection | DOAJ |
| description | With the development of computer technology and the arrival of the era of artificial intelligence, the analysis of user demand bias is of great significance to the operation optimization of e-commerce platforms. Combined with CS domain signaling data, IP packet data of PS domain, and customer CRM data provided by operators, this research studies each dimension index of operator user portrait, after that the operator user portrait platform is divided into some individual subunits, and then the corresponding data mining technology is carried out to study the implementation scheme of each subunit. The system can process and mine multidimensional data of operators’ users and form user portraits on the basis of user data aggregation. Finally, based on the operator user portrait platform studied in this paper, the operator user data are analyzed from both the user’s mobile phone use behavior and user consumption behavior. Furthermore, the application value of this research in the precision marketing and personalized service of operators is illustrated. |
| format | Article |
| id | doaj-art-876c5a7ffb6f4aeeb180c6f86b314fb6 |
| institution | Kabale University |
| issn | 2314-4785 |
| language | English |
| publishDate | 2022-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Journal of Mathematics |
| spelling | doaj-art-876c5a7ffb6f4aeeb180c6f86b314fb62025-08-20T03:38:01ZengWileyJournal of Mathematics2314-47852022-01-01202210.1155/2022/7957509Precise Marketing Strategy Optimization of E-Commerce Platform Based on KNN ClusteringBenfang Yang0Jiye Li1School of Economics and ManagementSchool of Computer EngineeringWith the development of computer technology and the arrival of the era of artificial intelligence, the analysis of user demand bias is of great significance to the operation optimization of e-commerce platforms. Combined with CS domain signaling data, IP packet data of PS domain, and customer CRM data provided by operators, this research studies each dimension index of operator user portrait, after that the operator user portrait platform is divided into some individual subunits, and then the corresponding data mining technology is carried out to study the implementation scheme of each subunit. The system can process and mine multidimensional data of operators’ users and form user portraits on the basis of user data aggregation. Finally, based on the operator user portrait platform studied in this paper, the operator user data are analyzed from both the user’s mobile phone use behavior and user consumption behavior. Furthermore, the application value of this research in the precision marketing and personalized service of operators is illustrated.http://dx.doi.org/10.1155/2022/7957509 |
| spellingShingle | Benfang Yang Jiye Li Precise Marketing Strategy Optimization of E-Commerce Platform Based on KNN Clustering Journal of Mathematics |
| title | Precise Marketing Strategy Optimization of E-Commerce Platform Based on KNN Clustering |
| title_full | Precise Marketing Strategy Optimization of E-Commerce Platform Based on KNN Clustering |
| title_fullStr | Precise Marketing Strategy Optimization of E-Commerce Platform Based on KNN Clustering |
| title_full_unstemmed | Precise Marketing Strategy Optimization of E-Commerce Platform Based on KNN Clustering |
| title_short | Precise Marketing Strategy Optimization of E-Commerce Platform Based on KNN Clustering |
| title_sort | precise marketing strategy optimization of e commerce platform based on knn clustering |
| url | http://dx.doi.org/10.1155/2022/7957509 |
| work_keys_str_mv | AT benfangyang precisemarketingstrategyoptimizationofecommerceplatformbasedonknnclustering AT jiyeli precisemarketingstrategyoptimizationofecommerceplatformbasedonknnclustering |