Sustainable Lifestyle Marketing of Individuals: the Base of Sustainability
This paper highlights the sustainable lifestyle marketing of an individual (SLMOI). The SLMOI is the activity, a set of institutions and processes for creating, communicating and maintaining the sustainable lifestyle of an individual (SLOI). The SLOI is an individual’s sustainability-oriented patter...
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Editura ASE
2015-08-01
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| Series: | Amfiteatru Economic |
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| Online Access: | http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2437 |
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| author | Mira Rakic Beba Rakic |
| author_facet | Mira Rakic Beba Rakic |
| author_sort | Mira Rakic |
| collection | DOAJ |
| description | This paper highlights the sustainable lifestyle marketing of an individual (SLMOI). The SLMOI is the activity, a set of institutions and processes for creating, communicating and maintaining the sustainable lifestyle of an individual (SLOI). The SLOI is an individual’s sustainability-oriented pattern of living represented by his or her activities, interests and opinions. The SLOI refers to a sustainable pattern of life (daily activities within the family), a sustainable pattern of consumption, a sustainable pattern of work and production (as employees in organizations) and a sustainable pattern of behavior in the society and the environment they live in. The SLOI reflects an individual’s choices with respect to spending time, money and energy in accordance with the sustainable pattern of life. The SLOI stands for sustainable behavioral patterns on the basis of attitudes and values. The purpose of this paper is to investigate the attitudes of the population towards sustainable lifestyles and the SLMOI (performed by different actors) and behaviors on the basis of attitudes.Using a face-to-face questionnaire interview, the study was conducted on a sample of 400 citizens of Serbia. There are three key conclusions. First, the SLMOI leads to the SLOI, and the SLOI further leads to sustainability. Second, the creation and maintenance of the SLOI is a long-term process. Third, a holistic approach is needed as well as the engagement of numerous actors in that process of creating and maintaining the SLOI. |
| format | Article |
| id | doaj-art-874a4f0077cf44c7938dfc62ab63fc7b |
| institution | DOAJ |
| issn | 1582-9146 2247-9104 |
| language | English |
| publishDate | 2015-08-01 |
| publisher | Editura ASE |
| record_format | Article |
| series | Amfiteatru Economic |
| spelling | doaj-art-874a4f0077cf44c7938dfc62ab63fc7b2025-08-20T03:07:00ZengEditura ASEAmfiteatru Economic1582-91462247-91042015-08-011740891908Sustainable Lifestyle Marketing of Individuals: the Base of SustainabilityMira Rakic 0Beba Rakic 1Megatrend University, Graduate School of Business Studies, Belgrade, SerbiaMegatrend University, Graduate School of Business Studies, Belgrade, SerbiaThis paper highlights the sustainable lifestyle marketing of an individual (SLMOI). The SLMOI is the activity, a set of institutions and processes for creating, communicating and maintaining the sustainable lifestyle of an individual (SLOI). The SLOI is an individual’s sustainability-oriented pattern of living represented by his or her activities, interests and opinions. The SLOI refers to a sustainable pattern of life (daily activities within the family), a sustainable pattern of consumption, a sustainable pattern of work and production (as employees in organizations) and a sustainable pattern of behavior in the society and the environment they live in. The SLOI reflects an individual’s choices with respect to spending time, money and energy in accordance with the sustainable pattern of life. The SLOI stands for sustainable behavioral patterns on the basis of attitudes and values. The purpose of this paper is to investigate the attitudes of the population towards sustainable lifestyles and the SLMOI (performed by different actors) and behaviors on the basis of attitudes.Using a face-to-face questionnaire interview, the study was conducted on a sample of 400 citizens of Serbia. There are three key conclusions. First, the SLMOI leads to the SLOI, and the SLOI further leads to sustainability. Second, the creation and maintenance of the SLOI is a long-term process. Third, a holistic approach is needed as well as the engagement of numerous actors in that process of creating and maintaining the SLOI.http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2437individualslife patternssustainabilitysustainable behavioursustainable lifestyle marketing |
| spellingShingle | Mira Rakic Beba Rakic Sustainable Lifestyle Marketing of Individuals: the Base of Sustainability Amfiteatru Economic individuals life patterns sustainability sustainable behaviour sustainable lifestyle marketing |
| title | Sustainable Lifestyle Marketing of Individuals: the Base of Sustainability |
| title_full | Sustainable Lifestyle Marketing of Individuals: the Base of Sustainability |
| title_fullStr | Sustainable Lifestyle Marketing of Individuals: the Base of Sustainability |
| title_full_unstemmed | Sustainable Lifestyle Marketing of Individuals: the Base of Sustainability |
| title_short | Sustainable Lifestyle Marketing of Individuals: the Base of Sustainability |
| title_sort | sustainable lifestyle marketing of individuals the base of sustainability |
| topic | individuals life patterns sustainability sustainable behaviour sustainable lifestyle marketing |
| url | http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2437 |
| work_keys_str_mv | AT mirarakic sustainablelifestylemarketingofindividualsthebaseofsustainability AT bebarakic sustainablelifestylemarketingofindividualsthebaseofsustainability |