Cross-cultural localisation of Serbian tourist destinations' websites: cases of websites of tourism organisations of Belgrade, Novi Sad and Niš
Tourism and culture are inextricably linked. Visiting another country with a different culture gives tourists the opportunity to gain different perspectives and enjoy the destination as well. As a result of the development of Information and Communication Technologies, but also the development of th...
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| Format: | Article |
| Language: | English |
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University of Novi Sad - Faculty of Economics, Subotica
2025-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2025/0350-21202553055S.pdf |
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| _version_ | 1849416662763175936 |
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| author | Stojiljković Aleksandra Grubor Aleksandar |
| author_facet | Stojiljković Aleksandra Grubor Aleksandar |
| author_sort | Stojiljković Aleksandra |
| collection | DOAJ |
| description | Tourism and culture are inextricably linked. Visiting another country with a different culture gives tourists the opportunity to gain different perspectives and enjoy the destination as well. As a result of the development of Information and Communication Technologies, but also the development of the Web as a primary source of information on tourist destinations, international tourism has increased over the past two years. Therefore, the cross-cultural adaptation of tourist destination websites becomes even more important. To that end, a literature review was conducted, which highlighted a research gap regarding the examination of the actual state of website localization practices for tourist destinations.The aim of this research is to examine and analyse the actual implementation of the practice of cross-cultural website localization on the example of tourism organizations of three cities in Serbia. An open-ended survey was conducted, and the research results show that the localization process is recognized as important for online marketing communication in all three tourism organizations. |
| format | Article |
| id | doaj-art-87142079e8ab44848b90575e8991d6dd |
| institution | Kabale University |
| issn | 0350-2120 2683-4162 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | University of Novi Sad - Faculty of Economics, Subotica |
| record_format | Article |
| series | Anali Ekonomskog fakulteta u Subotici |
| spelling | doaj-art-87142079e8ab44848b90575e8991d6dd2025-08-20T03:33:07ZengUniversity of Novi Sad - Faculty of Economics, SuboticaAnali Ekonomskog fakulteta u Subotici0350-21202683-41622025-01-01202553557210.5937/AnEkSub2400006S0350-21202553055SCross-cultural localisation of Serbian tourist destinations' websites: cases of websites of tourism organisations of Belgrade, Novi Sad and NišStojiljković Aleksandra0https://orcid.org/0009-0001-5898-1329Grubor Aleksandar1https://orcid.org/0000-0001-9798-0401Agency for economic and financial expertise, marketing and mediation Best Solution Consulting, Vranje, SerbiaUniversity of Novi Sad, Faculty of Economics in Subotica, Subotica, Republic of Serbia, SerbiaTourism and culture are inextricably linked. Visiting another country with a different culture gives tourists the opportunity to gain different perspectives and enjoy the destination as well. As a result of the development of Information and Communication Technologies, but also the development of the Web as a primary source of information on tourist destinations, international tourism has increased over the past two years. Therefore, the cross-cultural adaptation of tourist destination websites becomes even more important. To that end, a literature review was conducted, which highlighted a research gap regarding the examination of the actual state of website localization practices for tourist destinations.The aim of this research is to examine and analyse the actual implementation of the practice of cross-cultural website localization on the example of tourism organizations of three cities in Serbia. An open-ended survey was conducted, and the research results show that the localization process is recognized as important for online marketing communication in all three tourism organizations.https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2025/0350-21202553055S.pdfcultural localisationwebsitetourism organisations of cities |
| spellingShingle | Stojiljković Aleksandra Grubor Aleksandar Cross-cultural localisation of Serbian tourist destinations' websites: cases of websites of tourism organisations of Belgrade, Novi Sad and Niš Anali Ekonomskog fakulteta u Subotici cultural localisation website tourism organisations of cities |
| title | Cross-cultural localisation of Serbian tourist destinations' websites: cases of websites of tourism organisations of Belgrade, Novi Sad and Niš |
| title_full | Cross-cultural localisation of Serbian tourist destinations' websites: cases of websites of tourism organisations of Belgrade, Novi Sad and Niš |
| title_fullStr | Cross-cultural localisation of Serbian tourist destinations' websites: cases of websites of tourism organisations of Belgrade, Novi Sad and Niš |
| title_full_unstemmed | Cross-cultural localisation of Serbian tourist destinations' websites: cases of websites of tourism organisations of Belgrade, Novi Sad and Niš |
| title_short | Cross-cultural localisation of Serbian tourist destinations' websites: cases of websites of tourism organisations of Belgrade, Novi Sad and Niš |
| title_sort | cross cultural localisation of serbian tourist destinations websites cases of websites of tourism organisations of belgrade novi sad and nis |
| topic | cultural localisation website tourism organisations of cities |
| url | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2025/0350-21202553055S.pdf |
| work_keys_str_mv | AT stojiljkovicaleksandra crossculturallocalisationofserbiantouristdestinationswebsitescasesofwebsitesoftourismorganisationsofbelgradenovisadandnis AT gruboraleksandar crossculturallocalisationofserbiantouristdestinationswebsitescasesofwebsitesoftourismorganisationsofbelgradenovisadandnis |