Dynamic mechanism and evolutionary game analysis of sports industry service transformation

Abstract Service transformation plays a pivotal role in achieving the sustainable development of the sports industry. This study originates from the interactive relationships among sports enterprises, consumers, and regulatory authorities, proposing a logical framework for the service transformation...

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Main Authors: Yihao Li, Xiaoyong Kou, Zhujun Li, Shaoyong Ye
Format: Article
Language:English
Published: Nature Portfolio 2025-01-01
Series:Scientific Reports
Subjects:
Online Access:https://doi.org/10.1038/s41598-025-88026-z
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author Yihao Li
Xiaoyong Kou
Zhujun Li
Shaoyong Ye
author_facet Yihao Li
Xiaoyong Kou
Zhujun Li
Shaoyong Ye
author_sort Yihao Li
collection DOAJ
description Abstract Service transformation plays a pivotal role in achieving the sustainable development of the sports industry. This study originates from the interactive relationships among sports enterprises, consumers, and regulatory authorities, proposing a logical framework for the service transformation of the sports industry. Furthermore, a three-party evolutionary game model is constructed to explore the strategic evolution and stability conditions under both single-agent and multi-agent scenarios. The primary findings are as follows: (1) Interactive relationships among sports enterprises, consumers, and regulatory authorities exhibit a game dilemma resembling the "prisoner’s dilemma." (2) A positive promotion relationship conducive to the transformation of the sports industry towards a service model is triggered only when at least two stakeholders’ strategic choices surpass a certain threshold. (3) Fiscal subsidies play a facilitating role in encouraging service transformation for sports enterprises but have limited incentives for consumers. Finally, this paper suggests the introduction of competition mechanisms and the establishment of reward and penalty systems, offering decision-making guidance for the service transformation of the sports industry.
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institution Kabale University
issn 2045-2322
language English
publishDate 2025-01-01
publisher Nature Portfolio
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spelling doaj-art-86fc23bd8651428e9e551f2fcb16835d2025-02-02T12:20:57ZengNature PortfolioScientific Reports2045-23222025-01-0115111710.1038/s41598-025-88026-zDynamic mechanism and evolutionary game analysis of sports industry service transformationYihao Li0Xiaoyong Kou1Zhujun Li2Shaoyong Ye3School of Physical Education and Health, Heze UniversitySchool of Computer Science and Engineering, Nanjing University of Science and TechnologySchool of Physical Education and Health, Heze UniversityZhejiang Gongshang University Hangzhou College of CommerceAbstract Service transformation plays a pivotal role in achieving the sustainable development of the sports industry. This study originates from the interactive relationships among sports enterprises, consumers, and regulatory authorities, proposing a logical framework for the service transformation of the sports industry. Furthermore, a three-party evolutionary game model is constructed to explore the strategic evolution and stability conditions under both single-agent and multi-agent scenarios. The primary findings are as follows: (1) Interactive relationships among sports enterprises, consumers, and regulatory authorities exhibit a game dilemma resembling the "prisoner’s dilemma." (2) A positive promotion relationship conducive to the transformation of the sports industry towards a service model is triggered only when at least two stakeholders’ strategic choices surpass a certain threshold. (3) Fiscal subsidies play a facilitating role in encouraging service transformation for sports enterprises but have limited incentives for consumers. Finally, this paper suggests the introduction of competition mechanisms and the establishment of reward and penalty systems, offering decision-making guidance for the service transformation of the sports industry.https://doi.org/10.1038/s41598-025-88026-zService transformationSports industryEvolutionary gameStrategic stability
spellingShingle Yihao Li
Xiaoyong Kou
Zhujun Li
Shaoyong Ye
Dynamic mechanism and evolutionary game analysis of sports industry service transformation
Scientific Reports
Service transformation
Sports industry
Evolutionary game
Strategic stability
title Dynamic mechanism and evolutionary game analysis of sports industry service transformation
title_full Dynamic mechanism and evolutionary game analysis of sports industry service transformation
title_fullStr Dynamic mechanism and evolutionary game analysis of sports industry service transformation
title_full_unstemmed Dynamic mechanism and evolutionary game analysis of sports industry service transformation
title_short Dynamic mechanism and evolutionary game analysis of sports industry service transformation
title_sort dynamic mechanism and evolutionary game analysis of sports industry service transformation
topic Service transformation
Sports industry
Evolutionary game
Strategic stability
url https://doi.org/10.1038/s41598-025-88026-z
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AT xiaoyongkou dynamicmechanismandevolutionarygameanalysisofsportsindustryservicetransformation
AT zhujunli dynamicmechanismandevolutionarygameanalysisofsportsindustryservicetransformation
AT shaoyongye dynamicmechanismandevolutionarygameanalysisofsportsindustryservicetransformation