The Motivation of Generation Z to Adopt Sustainable Fashion Practices, Including the Purchase of Secondhand Items
Generation Z (Gen-Z) consumers are becoming increasingly aware of climate change and are adjusting their fashion consumption habits towards more sustainable practices, such as thrifting, renting, and swapping. Although these practices are less common in Egypt, recent trends indicate a growing accept...
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| Format: | Article |
| Language: | English |
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IEREK Press
2025-03-01
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| Series: | Environmental Science and Sustainable Development |
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| Online Access: | https://press.ierek.com/index.php/ESSD/article/view/1155 |
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| author | Sawsan Elsharkawi Jie Sun |
| author_facet | Sawsan Elsharkawi Jie Sun |
| author_sort | Sawsan Elsharkawi |
| collection | DOAJ |
| description | Generation Z (Gen-Z) consumers are becoming increasingly aware of climate change and are adjusting their fashion consumption habits towards more sustainable practices, such as thrifting, renting, and swapping. Although these practices are less common in Egypt, recent trends indicate a growing acceptance among Egyptian Gen-Z consumers. This study aims to address the limited research on fashion collaborative consumption in the Egyptian market by exploring factors influencing the adoption of secondhand and rental fashion through in-depth interviews with 20 participants. Findings show that traditional practices like borrowing clothes are prevalent for cultural and economic reasons rather than sustainability alone. Despite interest driven by economic challenges and social media, barriers like inconvenience, high costs, and limited options hinder broader adoption. To facilitate growth, enhanced shopping experiences, improved accessibility, and shifts in social attitudes are necessary, alongside support from the government and brands. This research offers valuable insights for tailoring business strategies to different consumer segments to promote sustainable fashion practices.
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| format | Article |
| id | doaj-art-86d8a9adfb0d47e4a780b40b55ca14ce |
| institution | OA Journals |
| issn | 2357-0849 2357-0857 |
| language | English |
| publishDate | 2025-03-01 |
| publisher | IEREK Press |
| record_format | Article |
| series | Environmental Science and Sustainable Development |
| spelling | doaj-art-86d8a9adfb0d47e4a780b40b55ca14ce2025-08-20T02:16:34ZengIEREK PressEnvironmental Science and Sustainable Development2357-08492357-08572025-03-0110110.21625/essd.v10i1.1155The Motivation of Generation Z to Adopt Sustainable Fashion Practices, Including the Purchase of Secondhand ItemsSawsan Elsharkawi0Jie Sun1Fashion Management and Marketing Postgraduate Student, De Montfort University Dubai, UAEFashion Management and Marketing Program leader, De Montfort University Dubai, UAEGeneration Z (Gen-Z) consumers are becoming increasingly aware of climate change and are adjusting their fashion consumption habits towards more sustainable practices, such as thrifting, renting, and swapping. Although these practices are less common in Egypt, recent trends indicate a growing acceptance among Egyptian Gen-Z consumers. This study aims to address the limited research on fashion collaborative consumption in the Egyptian market by exploring factors influencing the adoption of secondhand and rental fashion through in-depth interviews with 20 participants. Findings show that traditional practices like borrowing clothes are prevalent for cultural and economic reasons rather than sustainability alone. Despite interest driven by economic challenges and social media, barriers like inconvenience, high costs, and limited options hinder broader adoption. To facilitate growth, enhanced shopping experiences, improved accessibility, and shifts in social attitudes are necessary, alongside support from the government and brands. This research offers valuable insights for tailoring business strategies to different consumer segments to promote sustainable fashion practices. https://press.ierek.com/index.php/ESSD/article/view/1155Consumer behaviorSustainable fashion practicesFashion collaborative consumptionSecondhandThriftingRental |
| spellingShingle | Sawsan Elsharkawi Jie Sun The Motivation of Generation Z to Adopt Sustainable Fashion Practices, Including the Purchase of Secondhand Items Environmental Science and Sustainable Development Consumer behavior Sustainable fashion practices Fashion collaborative consumption Secondhand Thrifting Rental |
| title | The Motivation of Generation Z to Adopt Sustainable Fashion Practices, Including the Purchase of Secondhand Items |
| title_full | The Motivation of Generation Z to Adopt Sustainable Fashion Practices, Including the Purchase of Secondhand Items |
| title_fullStr | The Motivation of Generation Z to Adopt Sustainable Fashion Practices, Including the Purchase of Secondhand Items |
| title_full_unstemmed | The Motivation of Generation Z to Adopt Sustainable Fashion Practices, Including the Purchase of Secondhand Items |
| title_short | The Motivation of Generation Z to Adopt Sustainable Fashion Practices, Including the Purchase of Secondhand Items |
| title_sort | motivation of generation z to adopt sustainable fashion practices including the purchase of secondhand items |
| topic | Consumer behavior Sustainable fashion practices Fashion collaborative consumption Secondhand Thrifting Rental |
| url | https://press.ierek.com/index.php/ESSD/article/view/1155 |
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