Innovation and Competitiveness in the Territorial Brand of the Algarve: A Comparative Analysis of Its Social Media Communication and Web Content

Innovation and Competitiveness in the Territorial Brand of the Algarve: A Comparative Analysis of Its Social Media Communication and Web Content

In an increasingly competitive global tourism context, territorial branding plays a key role in enhancing the visibility, identity, and resilience of regions. This study focuses on the Algarve, a region in southern Portugal, and investigates how innovation and competitiveness are reflected in its di...

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Bibliographic Details
Main Authors: Francisco J. Cristòfol, Diego Berraquero-Rodríguez, Gorka Zamarreño-Aramendia, Paulo Falcão Alves
Format: Article
Language:English
Published: MDPI AG 2025-05-01
Series:Tourism and Hospitality
Subjects:
place branding
Algarve
social media
digital marketing
tourism competitiveness
place identity
Online Access:https://www.mdpi.com/2673-5768/6/2/88
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