Who Helps Berlusconi win general elections? Political Communication in Italian entertainment shows
The present study is based on the hypothesis that the viewer/elector might consume political information even when watching family-targeted entertainment shows featuring lively discussions, interviews to celebrities, music and quizzes. What’s more, by focusing on such urgent issues, these programs...
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| Format: | Article |
| Language: | English |
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Pontificia Universidad Católica de Chile
2009-06-01
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| Series: | Cuadernos.info |
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| Online Access: | https://esla.letras.uc.cl/index.php/cdi/article/view/23139 |
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| author | Marco Mazzoni |
| author_facet | Marco Mazzoni |
| author_sort | Marco Mazzoni |
| collection | DOAJ |
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The present study is based on the hypothesis that the viewer/elector might consume political information even when watching family-targeted entertainment shows featuring lively discussions, interviews to celebrities, music and quizzes. What’s more, by focusing on such urgent issues, these programs might affect the viewer’s political behavior thus helping a candidate to the detriment of his opponent. In Italy this kind of program is represented by two Sunday shows: Domenica in and Buona Domenica. Therefore hypothesis will be validated through the analysis of four installments of this programs aired in April 2008, at the time of the electoral campaign.
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| format | Article |
| id | doaj-art-86a7c52eb9cd49cc98398b18443355aa |
| institution | OA Journals |
| issn | 0719-367X |
| language | English |
| publishDate | 2009-06-01 |
| publisher | Pontificia Universidad Católica de Chile |
| record_format | Article |
| series | Cuadernos.info |
| spelling | doaj-art-86a7c52eb9cd49cc98398b18443355aa2025-08-20T02:32:38ZengPontificia Universidad Católica de ChileCuadernos.info0719-367X2009-06-0124Who Helps Berlusconi win general elections? Political Communication in Italian entertainment showsMarco Mazzoni0University of Perugia (Italy) The present study is based on the hypothesis that the viewer/elector might consume political information even when watching family-targeted entertainment shows featuring lively discussions, interviews to celebrities, music and quizzes. What’s more, by focusing on such urgent issues, these programs might affect the viewer’s political behavior thus helping a candidate to the detriment of his opponent. In Italy this kind of program is represented by two Sunday shows: Domenica in and Buona Domenica. Therefore hypothesis will be validated through the analysis of four installments of this programs aired in April 2008, at the time of the electoral campaign. https://esla.letras.uc.cl/index.php/cdi/article/view/23139entertainment showelectoral campaignsoft news/hard newsinformation-processing |
| spellingShingle | Marco Mazzoni Who Helps Berlusconi win general elections? Political Communication in Italian entertainment shows Cuadernos.info entertainment show electoral campaign soft news/hard news information-processing |
| title | Who Helps Berlusconi win general elections? Political Communication in Italian entertainment shows |
| title_full | Who Helps Berlusconi win general elections? Political Communication in Italian entertainment shows |
| title_fullStr | Who Helps Berlusconi win general elections? Political Communication in Italian entertainment shows |
| title_full_unstemmed | Who Helps Berlusconi win general elections? Political Communication in Italian entertainment shows |
| title_short | Who Helps Berlusconi win general elections? Political Communication in Italian entertainment shows |
| title_sort | who helps berlusconi win general elections political communication in italian entertainment shows |
| topic | entertainment show electoral campaign soft news/hard news information-processing |
| url | https://esla.letras.uc.cl/index.php/cdi/article/view/23139 |
| work_keys_str_mv | AT marcomazzoni whohelpsberlusconiwingeneralelectionspoliticalcommunicationinitalianentertainmentshows |