Media immersion and acceptance of technologies: Exploring the influence of virtual reality, video, and photo-based presentations using the case of air taxis

Media immersion and acceptance of technologies: Exploring the influence of virtual reality, video, and photo-based presentations using the case of air taxis

This research examines the effects of different immersive media formats—virtual reality (VR), video, and photos—on air taxi acceptance, notably concerning immersion’s ability to affect users’ perceptions and decisions. This study applied factors from the UTAUT2 model to explore how these media condi...

Full description

Saved in:
Bibliographic Details
Main Authors: Mikael Bagratuni, Jan Silberer, Patrick Planing, Patrick Müller
Format: Article
Language:English
Published: Elsevier 2025-01-01
Series:Transportation Research Interdisciplinary Perspectives
Subjects:
UAM
Air taxis
Immersion
VR
UX
Safety considerations
Online Access:http://www.sciencedirect.com/science/article/pii/S2590198224003038
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items