Exposure to tobacco advertisements or promotions and smoking susceptibility among adolescents in China from 2013–14 to 2021: findings from the China National Youth Tobacco Survey

Abstract Background Tobacco advertisements or promotions (TAPs) can increase smoking susceptibility, especially among adolescents.China has made great progress in reducing TAPs, but has not yet achieved a total ban.This study estimated exposure to TAPs and smoking susceptibility and their changes fr...

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Main Authors: Xinying Zeng, Lin Xiao, Shiwei Liu
Format: Article
Language:English
Published: BMC 2025-01-01
Series:BMC Public Health
Subjects:
Online Access:https://doi.org/10.1186/s12889-024-21188-z
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author Xinying Zeng
Lin Xiao
Shiwei Liu
author_facet Xinying Zeng
Lin Xiao
Shiwei Liu
author_sort Xinying Zeng
collection DOAJ
description Abstract Background Tobacco advertisements or promotions (TAPs) can increase smoking susceptibility, especially among adolescents.China has made great progress in reducing TAPs, but has not yet achieved a total ban.This study estimated exposure to TAPs and smoking susceptibility and their changes from 2013–14 to 2021 among Chinese adolescents and examined their association. Methods Samples of middle school (MS) students in 2013 and MS and high school (HS) students in 2021 were examined, with national and provincial representativeness. Exposure to different TAPs and non-smokers’ smoking susceptibility were determined. Multilevel logistic regression was used to assess the association between exposure to TAPs and smoking susceptibility in different age groups, and whether this exposure moderated the association between anti-tobacco messages and smoking susceptibility. Results In 2021, MS and HS students had high exposure to TAPs on TV/movies (63.8% and 68.8%) and at points-of-sale (POS; 41.3% and 38.3%), but MS students had slightly lower percentages than in 2013–14. In 2021, 9.2% of MS students and 12.9% of HS students who were non-smokers were susceptible to smoking, a 5.6% decrease compared to 2013–14 among MS students. Exposure to TAPs had positive associations with susceptibility after adjusting for covariates in all age groups. Anti-tobacco messages decreased smoking susceptibility, but TAPs moderated this association. Conclusion Students had decreasing exposure to TAPs, but exposure remained high, especially at POS and TV/movies. Non-smokers had low smoking susceptibility, and this decreased over time. Exposure to TAPs was positively associated with smoking susceptibility, especially in younger students. Exposure to TAPs also reduced the benefits of anti-tobacco messages.
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spelling doaj-art-869b32ffc97345438a2af305784962a72025-01-05T12:48:50ZengBMCBMC Public Health1471-24582025-01-0125111210.1186/s12889-024-21188-zExposure to tobacco advertisements or promotions and smoking susceptibility among adolescents in China from 2013–14 to 2021: findings from the China National Youth Tobacco SurveyXinying Zeng0Lin Xiao1Shiwei Liu2Tobacco Control Office, Chinese Center for Disease Control and PreventionTobacco Control Office, Chinese Center for Disease Control and PreventionTobacco Control Office, Chinese Center for Disease Control and PreventionAbstract Background Tobacco advertisements or promotions (TAPs) can increase smoking susceptibility, especially among adolescents.China has made great progress in reducing TAPs, but has not yet achieved a total ban.This study estimated exposure to TAPs and smoking susceptibility and their changes from 2013–14 to 2021 among Chinese adolescents and examined their association. Methods Samples of middle school (MS) students in 2013 and MS and high school (HS) students in 2021 were examined, with national and provincial representativeness. Exposure to different TAPs and non-smokers’ smoking susceptibility were determined. Multilevel logistic regression was used to assess the association between exposure to TAPs and smoking susceptibility in different age groups, and whether this exposure moderated the association between anti-tobacco messages and smoking susceptibility. Results In 2021, MS and HS students had high exposure to TAPs on TV/movies (63.8% and 68.8%) and at points-of-sale (POS; 41.3% and 38.3%), but MS students had slightly lower percentages than in 2013–14. In 2021, 9.2% of MS students and 12.9% of HS students who were non-smokers were susceptible to smoking, a 5.6% decrease compared to 2013–14 among MS students. Exposure to TAPs had positive associations with susceptibility after adjusting for covariates in all age groups. Anti-tobacco messages decreased smoking susceptibility, but TAPs moderated this association. Conclusion Students had decreasing exposure to TAPs, but exposure remained high, especially at POS and TV/movies. Non-smokers had low smoking susceptibility, and this decreased over time. Exposure to TAPs was positively associated with smoking susceptibility, especially in younger students. Exposure to TAPs also reduced the benefits of anti-tobacco messages.https://doi.org/10.1186/s12889-024-21188-zChinese adolescentsTobacco advertisements or promotionsSmoking susceptibilityAnti-tobacco messages
spellingShingle Xinying Zeng
Lin Xiao
Shiwei Liu
Exposure to tobacco advertisements or promotions and smoking susceptibility among adolescents in China from 2013–14 to 2021: findings from the China National Youth Tobacco Survey
BMC Public Health
Chinese adolescents
Tobacco advertisements or promotions
Smoking susceptibility
Anti-tobacco messages
title Exposure to tobacco advertisements or promotions and smoking susceptibility among adolescents in China from 2013–14 to 2021: findings from the China National Youth Tobacco Survey
title_full Exposure to tobacco advertisements or promotions and smoking susceptibility among adolescents in China from 2013–14 to 2021: findings from the China National Youth Tobacco Survey
title_fullStr Exposure to tobacco advertisements or promotions and smoking susceptibility among adolescents in China from 2013–14 to 2021: findings from the China National Youth Tobacco Survey
title_full_unstemmed Exposure to tobacco advertisements or promotions and smoking susceptibility among adolescents in China from 2013–14 to 2021: findings from the China National Youth Tobacco Survey
title_short Exposure to tobacco advertisements or promotions and smoking susceptibility among adolescents in China from 2013–14 to 2021: findings from the China National Youth Tobacco Survey
title_sort exposure to tobacco advertisements or promotions and smoking susceptibility among adolescents in china from 2013 14 to 2021 findings from the china national youth tobacco survey
topic Chinese adolescents
Tobacco advertisements or promotions
Smoking susceptibility
Anti-tobacco messages
url https://doi.org/10.1186/s12889-024-21188-z
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